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5 tips to increase the ROI of your Facebook marketing strategy

There is no doubt that Facebook is one of the best platforms to market your business; in fact, Business2community maintains that more than 5 million companies advertise on the social network. However, you can’t just migrate to Facebook advertising without a plan, and you don’t want to waste a ton of money on paid ads that don’t generate sales on Nigeria Mobile Database your website. So to ensure that your marketing efforts on the platform get the highest return on investment, it takes a little extra preparation, instead of trying your luck, you can practically guarantee that your ads will have an impact on the users of the platform. social network. In case you are creating a broad Facebook ad campaign and you hope to reach every member of your target audience, it is not going to work. All of your customers have different needs and are also at different stages in the buyer’s journey, so you should create ads for each target audience you are trying to reach. Nigeria Mobile Database

When you create your campaign on the social network, think about who you want to sell to, existing customers, consumers who have never visited your site, among others. Whoever your audience is, you’ll get a better ROI if your ads are highly specific to their needs. While a typical Facebook display ad is effective, you may be missing a number of dynamic Facebook ads that could dramatically improve your ROI. Choosing the perfect ad type, depending on your business and what you want to achieve with your partner network marketing strategy, can really increase clicks and generate more sales. Dynamic, collectible, or carousel ads; you can display multiple images or videos in a single ad, each with its own link. These interactive ads have more space for you to tell a story or explain a process.

When a user clicks on your Facebook ad, instead of sending it to your website home page or your Facebook business page, you should send them to a dedicated landing page. Your home page is too distracting to users; There are so many places for them to click that you risk them leaving  Brother Cell Phone List your site before reaching your sale or product page. But with a specific landing page for your advertising campaign on the social network, it will be easier for users to take the desired action. So if your goal with a Facebook ad campaign is to grow your email list, create a landing page that only shows your email list. Most of the users who visit your site leave without making a purchase. In fact, 92 percent of first-time website visitors have no intention of making a purchase. So when a user leaves your site, you may have lost it forever; But if you take advantage of Facebook retargeting, you can find those users who left you and get them back.

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