For the author James D. Lenskold the main objective of marketing should focus on generating profitable sales, benefiting entrepreneurs and marketers by managing the budget as an investment, the Return of Investment (ROI) is the measure of precisely that. Specifically, ROI is an indicator used to measure the economic results of a marketing campaign. The strategist must be clear about this, before Cameroon Mobile Database defining his technique, but also at least six basic ones to consider about ROI today: An advantage of a strategy based on it has an average return of 3,800 percent of the investment; that is, a company earns $ 38 on every dollar spent.
61.1 percent of social media marketers find ROI measurement the biggest challenge they face, according to a study by Simply Measured .
According to the marketing specialist, Víctor Alvarado, explained that to achieve effectiveness in ROI, one must: define the objective of the communication project, establish the appropriate segment and be clear about the scenario before, during and after its action.
Microsoft revealed that by adding colors and shapes to its content, the number of clicks on its submissions grew 325 percent.
You can generate the ROI as a percentage value using the formula Expense . If the investment has a negative return, the ROI is less than 0. While there is a profit, it will be positive.
The American Productivity Quality Center revealed that ROI-based marketing is the most sought after by marketers. Present n the end, obtaining a good return on investment with marketing activities is essential for companies to Brother Cell Phone List continue to allocate a good budget for this department. Recall that according to a study by HubSpot , up to 40 percent of marketers said that delivering a good ROI with their marketing activities is the main challenge they face.