We all know by now how important the role of social networks is in a business strategy. If you haven’t considered this platform yet, you are making things much more difficult for your business than they should be. However, one thing to keep in mind is that social media is constantly changing and it is difficult if you are a social media marketing manager to understand Czech-Republic Mobile Database how social media is changing the game. These are the 2018 social media marketing trends that are completely changing the way we view social media. Augmented reality is already being rolled out in a smaller size, but it is leaving a significant impact that will last into the future. In fact, the augmented reality and virtual reality markets are estimated to exceed $ 298 billion by 2023. The most obvious example is Snapchat’s face filters.
A handful of them have sponsors in the corner of the screen, and people can create their own geofilters, too. Social media marketers can and should, if they aren’t already, take advantage of these features that will continue to be more prevalent on other platforms to expand their reach and personalize interactions. Gen Z is starting to enter the workforce, which means they have money to spend. Marketers are starting to target the new generation sooner, which is a smart move. Retail companies, for example, offer higher-end clothing and offer a wider range of styles. This segment is also opening pop-up stores and hosting events that offer more intimate and personalized customer experiences, which will continue to be a major business trend for years to come. The reason pop-up stores and events are so popular is that they are unique and designed with the intention of being shared on social media. Generation Z was born surrounded by technology, which makes both they and social media marketing become one for the other.
Video remains the dominant medium on social media. Instagram copied Snapchat by creating Instagram Stories, which work in exactly the same way. According to Entrepreneur, 200 million Instagram users use Instagram Stories every month. This makes Instagram a vital focus in your marketing efforts, and one that you should put your best effort into. YouTube continues to grow in popularity due to the increase in youtubers (we’ll see about that later). Gen Z also uses social Brother Cell Phone List video platforms like Houseparty, where users can join group video chats and talk to each other online and on the go. By publicizing their presence on all these video platforms, social media marketers will have a unique advantage in 2018 because video platforms, again, make it easier to deliver personalized customer experiences, which is what customers, Regardless of generation, they want from companies. People are visual learners by nature, and video goes beyond what images offer. Businesses realize this, they realize the popularity of video channels, and they realize the versatility of video.