Today we will talk about how you can use well-thought-out trigger email newsletters to solve several problems at once: retain existing customers, attract new ones, and increase conversion.
Trigger mailings are tailored to a specific action or event related to a website visitor. They differ from traditional email mailings in that they are not sent en masse, but to a specific person, as a reaction to an action they have taken.
Now we will take a detailed look at the options for trigger mailings and how to use them to improve communications with clients and increase conversion.
1 Welcome letters
These are the letters that are sent to. A person in response to the first contact. With your company (registration, for example). Such letters should be sent immediately. And in addition to standard information. You can leave some kind of bait that would. Encourage the potential client to stay. With you further. Such bait can be bonuses. Free “goodies”, or just a call to action, for example: “stay with us and regularly be the first to. Know about promotions and discounts.”
NB Personalize your welcome emails and offer bonuses that match the interests of your potential client.
2 Letters after the transaction
After the order/purchase has taken place, you need to send the client a series of letters stimulating them to stay with you and make repeat purchases. This is where our task is to make the so-called cross-sell – that is, to offer to buy related products that greatly complement the recent purchase.
Mechanics of mailings after the transaction:
1. Immediately after the transaction is female database completed, we send a letter with a standard set of data (order number, delivery time, feedback contacts, payment checksum). Don’t forget to add a block of related products!
2. Send another 2-3 letters every 2-3 weeks with an offer of very suitable additions (for example, a person bought a laptop, you offer him a bag, a mouse, a cooling system, a mobile charger, etc.)
NB Limit your offer to 2-3 options, and also use the scarcity effect: for example, there are only 3 cases left for your phone, don’t miss the opportunity.
3 Letters to those who abandoned the cart
In this case, it is important for us to establish communication with those who put the goods in the basket, but did not complete the purchase. This phenomenon is also called “abandoned basket”. Here it is very important not only to remind 2024 guide to an accountant in japan about yourself, but also to make every effort to ensure that the potential client still completes the transaction.
Mechanics to combat abandoned cart:
1. Within 3 hours, we send the first letter in the spirit of: “you put such and such goods in the basket, we reserved them for you, they are waiting for you.”
2. If the client does not respond, send a similar letter within the next 24 hours, but with “goodies” – bonuses that facilitate decision-making. For example, make a deal now, and get a free related product (or free delivery, or a discount). Here it is crawler data important to limit the “goodie” in time, in order to drive the client into a “time trap”.
3. We offer to subscribe to a regular mailing list of promotions and offers, involving the client in further interaction with the company. Didn’t buy this time – will buy next time.
NB Speak to the client in the language of benefit: offer him enough arguments in favor of making a purchase from you.
4 Emails linked to site behavior
You can also use information about the visitor’s behavior on the site to benefit conversion. For example, he viewed products in the catalog by certain categories – we remember this fact and send him hot new products or tempting bonuses related to this category.
Visitor actions that can and should be responded to with trigger emails:
- using site search
- view catalog
- reading reviews of a particular product
- the user viewed the product but did not add it to the cart
NB Make the most thoughtful content of your letter, personalizing your offers: if a person searched for a certain product in a search, or read a review about it, then think about why he left your site? Didn’t like what he saw? Had doubts? Dispel all fears.
