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Barbie swaps pink for green with her most sustainable doll collection

Barbie Loves the Ocean is the primary line made with recycled plastic from the ocean
For the presentation of the new collection, the Mattel logo launches “The destiny of purple is green”In the As in maximum industries, the toy enterprise is evolving toward a manufacturing greater conscious with the mobile number list surroundings , saving energy costs of their production techniques, imposing packages circular financial system or using recycled substances in their products, as is the case of Barbie and her new collection “Barbie Loves the Ocean”:

” Another Added to Mattel’s Growing Portfolio of Purpose Brands”
This is Mattel’s first line of dolls made from ninety% recycled plastic from the sea. Doll head, footwear, pill and beach lantern accent are excluded from this cloth.

“This is any other addition to Mattel’s growing portfolio of useful manufacturers that inspire environmental cognizance with our patron,” said Richard Dickson , Mattel President and Chief Operating Officer. And he provides that from the organization they give “energy to the subsequent technology to discover the wonder of youth and reach their complete capacity.”

Barbie’s “greener” collection, in line with Mattel’s sustainability cause , consists of three dolls, a “Beach Shack” playset and accompanying accessories.

The future is no longer crimson, but green

For the launch of these dolls. Barbie has launched “The future of crimson is green” , a marketing campaign produced with the aid of BBH LA – the creative agency that defines itself by using “its obsession with including value to manufacturers” – with a groundbreaking, various and lively aesthetic.

The Barbie Loves the Ocean collection has been rated by means of Lisa McKnigh t, Senior VP and Global Director of Barbie and Dolls at Mattel, as “an fantastic example of the sustainable improvements we are able to make as a part of developing a destiny environment in which children children can also prosper . ”

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In addition, Barbie has partnered with 4ocean , an enterprise whose challenge is to give up the ocean plastic disaster, to launch a limited version purple bracelet crafted from put up-customer recycled substances. For every bracelet bought, 4ocean will do away with one pound of trash (approx. 454 grams) from the oceans, rivers and shorelines, and contribute educational substances to encourage and empower the subsequent generation.

Mattel is dedicated to the round economic system and recycled plastics

The Barbie application is one in every of many launches that help Mattel’s company aim of the usage of 100% recycled, recyclable, or bio-based plastic materials in all merchandise and packaging through 2030.

Mattel PlayBack is the organization’s round economy application
Other efforts encompass the current release of Mattel PlayBack , a toy take-again program designed to reclaim and reuse substances from old Mattel toys for future organisation merchandise.

Recently, in an instance of a circular economic system and as part of the PlayBack initiative, the toy company released the “Toy Takeback” program to provide used toys a second life , recovering their substances and reusing them as recycled content in new ones.

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Demand for Barbie dolls will increase Mattel’s income via 379%

Can a doll alternate the world? Barbie says sure
In the event that a few materials cannot be used to create new toys, they’ll be recycled into B2B Phone List other plastic merchandise or transformed into strength waste. For release, the program will be given toys from the Barbie, Matchbox and Mega brands , even though other companies will be introduced within the future.

LABELS “Barbie swaps red for inexperienced along with her most sustainable doll series”
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