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Black Limba rebels against the bikini operation with “Tontal Protection”

Black Limba launches a protest action against the stigmas suffered by women in the face of summer
The intimate apparel firm once again has the Madresanta agency for its summer campaign
With the arrival of telemarketing list providers summer, not only does the desire to travel, go to the beach and have something cool come, the season of the “bikini operation” is also inaugurated, which many women face due to social pressure, and the stigmas around the female body that are still present in our day to day.

Black Limba invites us to protect ourselves from the sun and nonsense
Express diets, miracle creams, torture in the form of hair removal and an exhaustive look at our entire body are the typical scenes left by the summer preseason.
Faced with this reality, Black Limba , the Spanish lingerie and activewear firm that advocates for female empowerment, launches “Tontal Protection” , a campaign that invites us “to protect ourselves from the sun, but even more so from nonsense”.

Like the rest of its protest actions, the firm has counted on the Madresanta agency to launch its summer message, and at the same time present the firm’s first swimwear collection.
The Black Limba campaign once again uses its usual tone – close and in a youthful key -, in addition to taking advantage of the lyrics of the music to highlight its message: “it’s your body and you decide how you want to wear it”. The singer Dani Belenguer has been in charge of this part of the brand’s social media piece .
In addition to launching a message against “the tyranny of the bikini operation”, the firm presents its first swimwear collection, but without forgetting the purpose of the brand captured in the slogan “Be you, bravely”.
The summer piece has B2B Phone List  been directed by Uri Segarra, produced by La Joya Producciones , and with a diffusion only for social and digital networks. In this way, Black Limba once again takes a position against “body shaming” and celebrates the natural beauty of a woman’s body. With or without hair.

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