Lead with intent
This trend encourages you to look beyond ICP (which is often based on anonymous customer profiles). Instead, track intent to […]
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LinkedIn can be expensive
you need to be clear about who your ideal customer profile (ICP) is and isn’t. And you need to be
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Marketing in times of crisis
If your financial situation allows, keep spending on marketing during the recession. Use this time to promote yourself and increase
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Storytelling is an essential
Focus on holistic marketing Holistic or 360-degree marketing spans multiple marketing channels, creating a unified ecosystem. “Lead capture forms are
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Here’s how to use videos
Determine the goal or purpose of the video. This could be product education, brand awareness, audience engagement, lead generation or
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Video Marketing
In addition to these, Driftrock offers over 20 sources for generating leads through forms. You can direct lead data into
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Influencer management: managing relationships with influencers
At a time when traditional advertising is increasingly generating distrust , especially among younger consumers , influencer management has become a safe bet for brands that are increasingly
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What is Influencer Relationship Management?
Influencer Relationship Management or IRM refers to managing your interactions with influencers . The strategy is largely inspired by Customer Relationship Management (CRM) which deals
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Tips for your Instagram influencer marketing campaign
As we have just seen, the data speaks for itself and it is obvious that Instagram is a perfect channel to
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Instagram Influencer Marketing: How to set up your campaign
When it comes to branding and enhancing their image, companies are increasingly turning to Influencer Marketing campaigns , since these types of
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This summer, influencers are at the festival with Ron Brugal
There is no summer without a festival and there is no festival without an advertising campaign for some alcohol brand.
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Working with influencers: myths and truths you should expect
Brands that consider working with influencers often have a lot of doubts and concerns. They have heard that influencer advertising can be very effective