website in French-sped. Business owners have always known that a good reputation is essential to the success of a business. Traditionally, this is done by offering good value for money and providing impeccable customer service, etc. This obviously still makes sense in 2017, but there’s something else customers consider when choosing a provider: the company’s website. A recent study revealed.
that a company’s first impressions Bolivia WhatsApp Number List and reputation can be damaged by an outdated and outdated looking website. Just as the sign, the window of a store as well as the cleanliness influence the. Opinion of the potential customers, the quality of a. Web site influences it too. According to a recent. Vistaprint report , three in five customers (60%) say they are less likely to buy from. SMBs with neglected or “old” websites. This trend is more pronounced for small and medium-sized businesses than for large corporations. First, because large companies usually constantly update their sites. Second, customers who are unfamiliar with an SME will get most of their information from the website. If the website is missing vital information,
60% of Customers Won’t Want to Buy From an Sme
consumers will be more likely to return to a more prominent brand with which they have already established a trusted connection. According to studies, about half of customers leave an SMB website with outdated contact information. Similarly, 42% will leave if the website does not include hours of operation and address. For the site owner, this may seem trivial. But the data shows that there is a strong correlation with sales figures. From experience with our clients, we know that. Lack of time and limited resources are the main challenges for small SMEs looking to grow their business. This means that these business owners will need to prioritize their marketing strategies, especially when it comes to their basic digital presence,
of which the website is a part. With 68% of customers saying that their website content is up-to-date and accurate when it comes to having a positive experience with a small business website, it’s essential to dedicate time for regular updates of the site to put all the assets on his side. How often should site owners update their sites? Of course, customers don’t expect SMBs to update their website every day or once a week. According to the survey, 29% of respondents think the website is outdated if it hasn’t been updated in the previous six months and 25% say the website is outdated if they haven’t been updated within the previous month. Small business owners should consider at least two website updates.
For Very Good Reasons. Google My Business (Gmb)
per year knowing that monthly updates are preferred. One way around this trend is to use a weekly blog with helpful information on the homepage, so there are always updates giving potential customers the impression that the business is active. If you built your site yourself or a very long time ago, it might be time to consider a complete website redesign . Vistaprint research found that 42% of customers are “unlikely to buy” from SMBs with poorly designed or unprofessional websites. Do you want to define your digital strategy but you don’t know where to start? Contact us for a first free interview during which we can advise you on your current project and give you some ideas for the development of your digital strategy.
at makes web content viral? When we write text for a website, add links, photos and even videos to it, we produce web content. This content corresponds to everything found on a website, it is decisive because it defines: for the visitor your identity, and for the search engines (including Google massively used) the referencing of your site (its position in the list of results offered by a search engine following a web request). What makes web content viral? When we write text for a website, add links, photos and even videos to it, we produce web content . This content corresponds to everything found on a website, it is decisive because it defines: for the visitor your identity, and for the search engines e following a web request).