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“Dedos”, the Movistar Argentina campaign based on a popular insight

The action highlights the quality of the camera of the new mobile that the company offers
The “Dedos” campaign has been conceived by the Dhélet VMLYR agency for Movistar Argentina uae mobile number Every year, technology companies that develop mobile phone devices, such as Apple , Samsung or Huawei, develop increasingly powerful cameras , with higher quality and similar to professional cameras.The campaign seeks to present the new mobile that the operator offers
However, despite the fact that it is becoming easier to capture quality photos , most users are not professionals and are still amateurs . An example? Put your finger in front of the camera.

Under this insight, celebrating with humor the typical errors of society, Movistar Argentina launches “Dedos”, a campaign devised by the agency Dhélet VMLY & R , created to present the Samsung Galaxy S21 , a new device offered by the company within its portfolio of mobile phones .

The campaign shows typical Argentine scenes -like gauchos or a curious llama-, professionally photographed by Gonzalo Lauda, ​​but with that amateurish touch that has disturbed many photographs throughout history: the finger in a corner.

The Samsung Galaxy S21 is now available to all Movistar Argentina customers in the brand’s online store.

Data sheet

Agency : Dhélet VMLY & R
Advertiser: Movistar Argentina
CCO: Martín Nino Goldberg
Creative General Director: Sergio Paoletta
Creative Director: Nicolás Montanaro, Micaela Vergez
Producer : Gabriel Lousame
Account Director: Belén Yusso
Photographer: Gonzalo Lauda
Responsible for the Advertiser: Almendra Ogdon, Romina Battista, Cecilia Chelen
LABELS “” Dedos “, the Movistar Argentina campaign that is based on a popular insight”
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