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Exclusive Interview: LinkedIn’s Top 12 Leaders and Why Marketers Should Know About It

Content has become a priority in digital marketing and this will continue during 2019, as recorded by the figures projected by Statista , in which the trend of placing it as a leading strategy in effectiveness is expected to be monitored. This 2018, 20 percent of marketers in the world created and shared useful content as part of their most important bet on digital strategies. Platforms like LinkedIn have joined this through the analysis of various contributors that they call Top Voices. The list is made up of users who stand out on the platform Egypt Mobile Database
for generating original and relevant content for the different industries present on the social network. Hence the Top Voices in Latin America 2018 list, which includes three Mexicans. Although this is the fourth time that the ranking has been carried out to celebrate the most prominent users of the platform in countries such as the United Kingdom, France and India and, for the second time, in Brazil; this year it is published for the first time in Mexico and other Spanish-speaking countries. Egypt Mobile Database

Natalia Fabeni, news editor of LinkedIn Latam , told Merca2.0 exclusively, that “it aims to recognize our most prominent content producers in the region.” Juan del Cerro, Founder of & Socialab México Néstor Marquez, Executive Partner and Founder of Future Experts Samantha Magadan, CEO & Career Coach at Kandidaat Ana María Gutiérrez Díaz, Human Resources Consultant at IBOS Elvis Caballero, Marketing Consultant at Círculopresente Ana Romero, Entrepreneur and Founder of the empowerment community Tacos Fuertes To Brother Cell Phone List make this selection in Latin America and the rest of the world, the editors and team of LinkedIn Flagship Relevance identified the people who generated the most engagement in each segment, evaluating more than 2 million publications per day, in addition to comments, shares and likes or recommendations.

These characters can be called influencers on said platform, which is useful for those companies that seek to spread their message on the social network, such as the listings that arise from other applications such as Twitter . Last year, Brandwatch Audiences searched for people it identified as male and female, and then ranked them using influence metrics. Thus he came to the conclusion that the most influential were:

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