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Finish and National Geographic want to raise awareness about the water shortage in Spain

The documentary “Agua del Mañana” shows an organization that fights against desertification in Murcia
In 2040, Spain will be one of the countries in the world with the most water supply problems find owner of cell phone number canada free When we pre-wash our dishes before putting them in the dishwasher, we waste almost 47 liters of water. A totally unnecessary gesture, but still ingrained in some Spanish homes.

Desertification threatens 75% of the Spanish territory
In this context, Finish works to put an end to this habit within its “For a Future with Water” campaign, the global challenge launched by the brand of dishwasher detergent to highlight the problem of water scarcity in Spain. and how we can make responsible and sustainable use of this natural asset.

Within this purpose, and on the occasion of the World Day to Combat Desertification and Drought, Finish and National Geographic join forces to make this problem visible through the documentary “Water of Tomorrow”.

With desertification threatening 75% of our territory, the documentary recounts the trip to Murcia by National Geographic photographer Jaime Rojo – to meet an organization that works to return water to the earth.

Actions from home also count

“An impoverished land only leads to the poverty of the people. A desert cannot sustain agriculture, industry, or households,” says Jaime Rojo during the Finish documentary. The educational project for sustainability that fights against desertification in the Murcia region, and focuses on the Finish piece, is called “Camp Altiplano”.

Camp Altiplano is a project that fights against desertification in Murcia
One of the main ideas that the piece conveys is that when it rains so little, as in Murcia, and there is little water, the ground turns into dust, the land turns into desert, temperatures rise and people end up leaving their place. of usual residence.

In this association they work to retain and use water more efficiently, which can help regenerate soils and stop desertification. Although from Finish they also recommend us to implement daily actions from home, such as taking shorter showers or turning off the tap when we are brushing our teeth.


Global warming: a current reality

The consequences of the drought come every year more abruptly to our territory. Indicators, such as high temperatures and global warming, encourage the hydrological cycle and, consequently, develop more extreme climates. This means that dry places will experience increasingly severe droughts.

“The idea for this documentary was born after its creators observed the high risk of desertification in Spain”, explains Xavier Cuadrat, Finish’s Marketing Director. This critical water situation could make Spain one of the 35 countries with the most water supply problems in the world by 2040, according to a report by the World Resources Institute.


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Furthermore, the consequences of the drought are not a thing of the future. At present, there are many families in Spain that do not have access to quality water.
B2B Phone List According to the State Meteorological Agency, global warming already affects more than 32 million people in our country, framed in a global scenario where more than 250 million people will suffer from water shortages in 20 years.

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