Creative company Studio Birthplace continues to evangelize and raise awareness about sustainability
An augmented reality application has also been developed to explore the individual relationship with waste After burying the Prime Minister of available cell phone numbers canada the United Kingdom, Boris Johnson, under tons of plastic packaging to denounce the country’s waste management, the creative company Studio Birthplace continues to evangelize and raise awareness about sustainability, respect for the environment and the climate emergency to through creativity .
Creativity points out that 20,000 plastic bottles are produced per second
On this occasion, they do so through “Humanity’s Impact”, a project made up of an animated short film and an augmented reality application with which they delve into the idea of the huge amount of plastic produced globally in real time and invite users to discover their relationship with this type of materials on a personal level. In this way, both creativity and the application seek to illustrate with images the shocking numbers: 20,000 plastic bottles per second, or what is the same, approximately 1 million bottles in one minute.
With the aim of creating awareness and inspiring actions towards a more sustainable future, the short takes the discourse to “Humanity’s Impact”, a fictitious installation created to investigate and visualize the impact of human beings on the planet. With a setting typical of an idyllic 1960s American suburb inhabited by miniature dolls or mannequins, the piece uses the same technique applied in “Wasteminster”, that is, burying the citizens of the peculiar place with thousands of plastics.
Thus, it is contemplated how the containers flood the streets and houses and bury people, animals and objects until they create a huge mountain of waste. “And to think that only 9% of all this is recycled. The rest is burned, sent to landfills or ends up sailing in the oceans ”, comments the execution of creativity. And this continues every minute of every day. Do we really need that many? ”.
Similarly, the short is committed to humor and a peaceful tone towards activism, while adopting an informative approach supported by entertainment. “We believe that comedy can be a powerful tool to help tell some of the saddest stories in our world. It can allow easy entry with the audience and make it easier to draw attention to the ugly side of our consumer culture.”, The directors have pointed out.
As explained from Studio Birthplace, in collaboration with the Method & Madness studio, the characters were endowed with excessively happy expressions to evoke the advertisements of the 60s with the intention of allude to the advertising industry as one of the mainly responsible for the fact that society you have accepted single-use plastics as normal. “The film aims to create an eye-opening experience to bring a new level of awareness that a number or statistic alone could never achieve. Understanding the impact of humanity on our planet is the first step towards change ”,
Along these lines, at the end of the piece, in addition to inviting to download the augmented reality application, there is a call to action from the Plastic Pollution Coalition. The message encourages viewers to support a petition that tells the largest producer of plastic bottles on our planet, The Coca-Cola Company, that consumers do not want their plastic bottles polluting the planet.
The augmented reality of plastics
Along with the short, Studio Birthplace has developed an augmented reality application by the interactive design studio Superposition. The tool aims to help users relate to data related to plastic consumption on an even more personal level. Thus, users can drop 20,000 bottles in their own kitchen or bedroom, commit to reducing their own plastic use, track their progress, take a photo with their details and share it on social media to motivate others to participate. .
As they comment from Superposition, the application shows that augmented reality can be a positive awareness tool by stimulating users to choose both B2B Phone List the context and the location for their interactions. “Humanity’s Impact is a milestone in our exploration of the possibilities of an emotional and expressive relationship with the digital world through technology, code and design. With it we want to promote a future of increased activism ”.