Surely, you have noticed that on several occasions we have written articles on different aspects of Content Marketing . The reason for this is that this strategy has become one of the most important marketing trends cell phone database free in the development of any type of business, since it has demonstrated its ability to bring great results in a much cheaper and long-term way than the traditional marketing.
There are many ways in which a content marketing strategy can be carried out: with posts on your blog, YouTube videos, infographics, templates … however, in this post, we are going to focus on ebooks and we are going to explain you how to develop one of the most common content strategies: create digital books to get leads.
Let’s start by quickly reviewing what “content marketing” is!
What is content marketing?
Content marketing is a digital marketing technique that consists of producing and sharing useful, relevant and free content for a specific target audience and is mainly focused on solving the doubts, pains and needs of your buyer persona.
For example, suppose you are an Infoproducer who is dedicated to selling training videos and exercises to do at home. An idea to develop content marketing would be to offer a blog in which you give advice to your buyer persona about how to eat better to achieve the perfect balance between physical exercise and diet, or offer an ebook in which you explain in depth the effects of each of the exercises included in your videos.
The idea is to offer high-value materials to your readers or potential customers and strengthen your relationship with them, increase your authority on the subject and prepare your audience for a future purchase.
This is a strategy that can help you generate leads, increase the reach of your brand, attract traffic to your website , educate the market and reduce costs.
It is important to note that content marketing is a way of working with Inbound marketing , that is, making the customer reach you in a more natural way. The great attraction of this strategy is that instead of interrupting people with advertisements, it offers useful content and long-term value for current and potential customers.
Now that we have reviewed what content marketing is, we are going to better understand the advantages of creating ebooks and offering them to your audience.
What are the advantages of offering free ebooks to your audience?
You can produce it by spending little (or by spending nothing)
One of the main advantages of offering free ebooks to your audience is that it is a type of info-product that you can develop without having to invest too much money and, even, you can do it without having to invest anything at all.
You only need to have sufficient knowledge about the subject you are going to address and a computer. You can use free image banks to include photographs or drawings and you can format it using different programs, such as ArtStudio , Photoshop, Illustrator and even Power Point.
Increase your authority as a reference in your niche
Another reason why it is worth offering free ebooks to your audience is because it is a marketing strategy that allows you to demonstrate what you know and can offer. This is something that in the long term creates B2B Phone List value and reinforces your authority.Educating and providing a solution to a recurring issue without requesting anything in return allows you to create a bond of trust between your potential client, and when this is done repeatedly and correctly it can be truly powerful to boost results.