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How to Run a Facebook Ads Campaign Step by Step

Facebook Ads and turn your target audience into a future customer.
Possibly in the last year you will have realized that with the same efforts or even spending even more hours, your organic content on Facebook does not have Czechia B2B List anywhere near the results that it had in the past. If this is not your case, congratulations! You have passed Facebook. But for the rest of the mortals, it is time to accept reality and enter the world of Facebook Ads campaigns.

Because indeed, to be able to compete, at least on Facebook, you will have to pay. This situation, which has been called in the sector as “pay to play” (“pay to play”), has its origin in the changes in the Facebook algorithm that Mark Zuckerberg has already announced under the excuse of pursuing a greater connection with our friendships. on Facebook and that have been happening since then.

You have two options: increase your efforts to get with 10 posts the results you got before with 1, or get the batteries with Facebook Ads. riemarielespt Tweet this
But as a picture is worth a thousand words:

organic-growth-facebook
descent-engagement-facebook
With that said, get to the point! The first thing you should know to get to work is that Facebook Ads ads are composed and configured in three parts:

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Ad Set or ad set
Ads or advertisements
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A Facebook campaign is like a matryoshka, each element that you configure encompasses the following, so that you advance from decisions that affect all parties, to decisions that only include one of them.

In this case, the campaign is the great container for everything that will come after it, so this is where you will have to decide your objective and the way in which you want to pay.

goals
In this image you can see everything you can achieve with your Facebook ads packed into three main objectives related to the conversion funnel.

goals-facebook-ads
Awareness: If you want your content to have more notoriety, Facebook allows you to choose that your ads are distributed to the more people the better (reach) or to the people most likely to remember them (Brand Awareness). Rayo Vallecano vs. Salamanca Quality. In this case, what you will pay for is per thousand impressions, called CPM (cost per thousand).
Consideration: a step further, since what objectives of consideration are pursuing is greater involvement on the part of the user: go to your page (traffic), get some type of interaction, going from likes and comments to fans (engagement), download your app, consume your videos to a greater or lesser extent of time, get your data (lead generation) or establish a conversation (messages). Based on your choice, you will pay per click (CPC), per interaction (CPI), per view (CPV), etc.
Conversion: to get direct conversions from Facebook. It will be essential that you have the corresponding pixel installed on your page (https://es.semrush.com/blog/pixel-facebook-que-es/).
As we said, in this step you will also decide how to pay, if in advance, so that you make sure that you are going to achieve fixed objectives with your investment “reserving” the audience to impact (what is known as reach and frequency ) or by bid.

If you have a small budget (under which we will follow the rest of the instructions), Reach and Frequency will be less accessible since the costs are higher. However, with the bid format you can decide for what price you want to compete to impact an audience.

Along with two other factors, related to the probability that your ad will like the selected audience, if your bid is higher than the rest of the accounts bidding to impact the same user segmentation, Facebook will distribute your ads. If it is not, it will wait for the price to drop to do so. This is why you will not be able to know in advance if you will achieve your target figures and you will have to work based on estimates.

Ad Set
Let’s assume that our goal is to drive traffic to a blog. We will have selected this option in the campaign settings and now it is time to make the decisions related to the ad set: who to impact, where to impact, for how long and with what budget.

Audience
Audience-Facebook-Ads
Ideally, you should be testing how your campaigns work in different audiences, so as you create them you will be able to save them to have them ready and fill out this step more quickly. But since this is about setting up a Facebook Ads campaign from scratch, we are going to stop at each of the steps to take.

You also have the option of using your own audiences (called custom audiences) based, for
B2B Phone List example, on the traffic to your website that the pixel has been able to collect or on contact lists that you can upload yourself.

This is not mandatory because you can also make segmentations based on the data that Facebook has of its users: location, age, gender, language (in which they have their account configured) and interests and behaviors.

The interests and behaviors are related to characteristics that users have manifested in their profile and consumption of the soc

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