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KFC brings out its vintage side to promote its original recipe

KFC Spain launches a limited edition made with Colonel Sanders’ original secret recipe
The “Los Míticos” campaign, devised by the PS21 agency, has a vintage aesthetic and locution
Now that the hospitality sector is returning to normalcy more and more and KFC has once france mobile number list again used its famous slogan “To suck your fingers” (It’s finger lickin ‘good, in English) – after the “stop” they made from the company to Being an unsanitary recommendation in times of pandemic-, the fried chicken chain has also wanted to recover one of its classics: the original batter recipe.

The campaign is inspired by advertising from the 1950s
KFC wanted to give prominence to the secret recipe that Colonel Sanders devised in 1939 by launching a limited edition made with this batter called “Los Míticos”, and composed of “El Mítico cubo” and “La Mítica burger”.

This launch is a great milestone for the brand because the original batter will also be available, for the first time in Spain, in breast strips and in other products on its menu.

KFC has modified its packaging for the first time

For the presentation of this very special menu, KFC Spain has counted on the PS21 agency to develop a vintage-style campaign that takes us to vintage advertisements, with an aesthetic and a locution with that Kentucky “jazz” touch.

From the hand of the Colonel himself, the piece shows the products as if we had made a trip back in time to the beginnings of television. All the elements of the campaign, including the graphics, have that analog style of the 1950s.


Among the novelties of the action, the brand points out that, for the first time, the renowned KFC cube has been modified, inspired by the first packaging of the American chain.

Furthermore, the images of “Los Míticos” have been made in analogue mode by photographer Domingo Abad and food stylist Marta Muñoz-Calero.
These products will be available in all KFC restaurants – and also in delivery – until next October 11 in the Spanish territory.

Data sheet

Agency: PS21
Advertiser: KFC Spain
Campaign: The Mythicals
Sector: Fast Food
Client contact: Marion Racine, Kerman Romeo, Beatriz Martínez, Javier Dasí
Media: Digital
LABELS “KFC brings out its vintage side to promote its original recipe”
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Days C || Solana and Esteo: on beauty, social impact, devil’s advocates and communication as an orchestra
The winners of the c de c de Honor this year spoke in one of the sessions of the meeting
They agree that the alliance of creativity and technology can lead to profound changes in society

06/17/2021 · 13:14
The poster of the C-Days of 2021, the professional event of the Club de Creativos that takes place throughout this week, welcomes “the creators of utopias.” And the name seems especially appropriate for José Luis Esteo and Daniel Solana, who have talked at the meeting on creativity in one of the sessions of the program of presentations and virtual round tables. The two professionals have been awarded in this edition with the c de c de Honor, a recognition of the advertising industry for their careers and contributions to the sector.

“We have the ability to do things with a huge social impact,” says Daniel Solana
Both alluded during their remote conversation to the enormous possibilities that the current moment opens up to creative communication and its professionals.
Esteo recalled the large number of work tools available today and Solana went further by reflecting in these terms: “We have the ability to do things with enormous social impact. We live in a shared scenario in which everything is to be discovered and done. The current possibilities, used wisely, can lead us to the realization of great projects, and young people have an enormous opportunity to change things ”.

Ability to understand, inability to explain

Beauty was one of the main concepts in the talk. Esteo asked Solana directly about his concept of beauty, and he commented: “There are things that you know what they are when you see them, you understand them but you don’t know how to explain them. I understand that beauty B2B Phone List has to do with sensitivity, with the way you perceive, with an important concept that is visual understanding. An image conveys something to you: a teaching, a sensation, information, some nuances … something complex that produces an emotion. And then we try to explain that by talking about aesthetics and art. But it is still an understanding of our environment that comes from a very sophisticated intelligence ”.
On his part, Esteo said that “beauty for me is in what when you experience it, it makes you feel a little better as

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