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Personalization in social networks: From WhatsApp to Facebook they bet on it

The customization is an opportunity for brands to provide something relevant and highly related to your target. According to EPIServer, during 2015 a third of advertisers in the United States considered that personalized marketing campaigns were very effective and offered good measurements, being mobile devices where they concentrated Jamaica Mobile Database with more campaigns in this segment. Looking ahead to 2019, personalized messages for each consumer will be key. According to data from Adobe Systems, projected by Statista , even artificial intelligence will focus on personalization in marketing to improve its performance indicators. That is why social networks focus on achieving personalization for their users. Instagram released You’re all caught up , a notice that you’ve seen all the posts your contacts have posted in the last 48 hours. Jamaica Mobile Database

In this sense, platforms such as WhatsApp have an important area of ​​opportunity there. Its users have, for a few weeks, the possibility of using stickers in the conversations in which they participate. Since its launch until now, the number of sticker packs that users can download to their mobile Brother Cell Phone List devices has grown. Sticker Studio is an application for Android to generate your own sticker packages directly from a mobile device and then use them in WhatsApp, but the platform could well allow it and add to the customization. Facebook Messenger has addressed this aspect with colors. Users can guard the conversations by color (the ‘gradient colors’ function) so that they can change their tone according to how they position themselves in the chat list or to assign a badge to the conversation.

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