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Popeyes celebrates his arrival in Valladolid with a fun tasting for the residents of Pollos

The emblem has invited “fowl professionals” to choose the goods on its menu at the new eating place
The movement, developed with the aid of the Yslandia corporation, bets on humor and irreverent tone Persephone became to Tarifa and the locals to sell its  purchase phone number lists new pricing policy. Burger King presented its first one hundred% vegetable hamburger in Ávila , the cradle of ribeye par excellence in our united states of america. Resorting to the particularities of the Spanish geography appears to be an upward trend inside the advertising and marketing techniques of corporations, to which the Popeyes eating place chain is now joining to publicize its arrival in Valladolid.

The “polleros” and “polleras” have judged the restaurant’s menu in “VIP Review”
The logo has long gone one step similarly within the expansion procedure at the countrywide degree and has opened a new established order within the province of Castilla y León. And to demonstrate its commitment to sparkling, tasty and high-quality produce, it celebrated the inauguration by means of that specialize in a small and quiet city within the region, Pollos, whose six hundred population are colloquially called “polleros” and “polleras”. Establishing a narrative parallel, Popeyes has invited buddies to choose his letter earlier in “VIP Review, Very Important Polleros . ”

“ To have a good time the advent of Popeyes to Valladolid, we desired to ask genuine fowl specialists to try our delicious menu earlier than every person else. On the hole day, we had the pride of receiving the citizens of the Pollos municipality, the polleros, in our eating place. Do no longer omit it! ”, Commented the logo when sharing the motion on social networks.

#Popeyes has arrived in Valladolid and has carried out so followed by way of the best bird specialists within the area: the citizens of Pollos. Hit play to peer the impressions of our prestigious VIP jury! #Opening # PopeyesEspaña #PolloFresco #VIPReview #Valladolid %.Twitter.Com/jXqD0LinAG

– Popeyes (@popeyes_es) June 9, 2021
With the help of the digital innovative business enterprise Yslandia , the logo has released a daring movement that focuses on humor, a informal tone and reference to the real purchaser. As can be seen within the piece shot within the municipality itself, Popeyes decided on 20 hen acquaintances -through an invite brought with the aid of an navy of bird drones- to be part of a unique jury and took them by way of bus to the metropolis of Valladolid, in which they were obtained by using the employees of the establishment with orange carpet, as though they were real stars.

Once there, the inhabitants of Pollos had been capable of taste some of the most extremely good dishes at the menu and evaluate them the use of emoticons as a response for every product. ” Today has been a charming day for me “; ” Very humorous, I had a superb time and I laughed a lot “, ” Impressive, to copy “, had been some of the comments of the “polleros” and “polleras” approximately this particular experience.


Yvette Altet, new Marketing Director for Spain and Portugal at Popeyes

Alvalle launches an global marketing campaign to publicize gazpacho
From the agency, they were enthusiastic about their first collaboration with Popeyes. “ Our first mission created with quite a few love (with the loopy humans from FAR) for a dream patron! Detail: we’ve controlled to contain even the mayor of Pollos. There’s a lot extra being battered and fried on the manner! ”Shared Bruno Costa, Creative Director at Yslandia on social networks.

The Restaurant Brands Iberia logo maintains to grow in the one of a kind provinces and consolidate its presence inside the Spanish territory . As he has communicated, in recent weeks he has opened his first eating place in Valladolid, with the presence of Mayor Óscar Puente, and institutions in  B2B Phone List Valencia, in the employer of Rebeca Torró, Regional Secretary for Sustainable Economy, Productive Sectors, Commerce and Consumption . In overall, Popeyes now has 17 eating places in Spain.

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