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Since Advertisers Like Nike or Adidas Focus Their Tv

While jersey presentations are obviously ideal communication. Opportunities for equipment manufacturers, other sponsors. Will create their own “Fan Stories” linked to their activity as a means of activation. The example of Manchester. United shows us that for any rights holder, it is essential to capitalize on. A digital fan base in order to strengthen the visibility of its. Partners and generate additional value. » , says Pierre-Emmanuel Davin, Director of Repucom France.

investments on the poland telephone number format of the season. Repucom’s study is based on posts from official club. Accounts but leaves out posts from. Players as part of the shirt launch. Indeed, a simple search on twitter shows that many adidas. Players have used the hashtag of the equipment manufacturer. For the launch of the shirt in their publications, thus generating. Additional and significant media exposure . Below are examples of posts on players’ accounts, including dedicated content, proof of adidas’ maturity in the content strategy around this launch.

The Encrypted Channel Announces.

As a reminder, the news had made history in March 2013 when Canal. Recovered the rights to the Formula 1 World. Championship for around thirty million euros at the expense of .TF1, which had been a broadcaster since 1992. On this weekend of the. Mexican Grand Prix, Thierry Cheleman, the brand new sports. Director of the Canal + Group, announces in L’Equipe that F1 on Canal + “is a success” and that F1 is renewed “for two seasons according to an option that we had contractually” recalling that Canal + was “awarded the title of best international broadcaster in 2014”.

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On Board, enriched content with the Canal F1 App, and the distribution which involves three of the group’s channels: Canal +, Canal + Sport and Canal + Décalé. All this for the great pleasure of a more knowledgeable public. The happiness of some is the misfortune of others… This mode of distribution distances F1 from the general public and its popular DNA, and accentuates its premium, qualitative and elitist side. On Board, creation Canal +adidas this week unveiled the new home shirt for Premier League champions Chelsea for the 2015-16 season.

That It Retains the Rights to F1 Until 2017

Chelsea’s new shirt sponsor, which has paid 55 million euros to be present on the chests of England’s champion players. <> The launch of the jersey is part of the “If It’s not blue, it will be” campaign, a campaign that seeks to show the determination and the will of the players to mark with their color every time they go, home and away. , in the Premier League and in the Champions League. The first tests will take place during the pre-season tour of the United States, where Chelsea will face UEFA Champions League winners FC Barcelona and Ligue 1 champions Paris Saint-Germain. The campaign had obviously started with a teaser on the adidas football twitter account, relayed by visuals.


This is the first Vine in the series, worthy of the greatest Viners on the planet. In another innovation from Chelsea this time around, the club has decided to partner with Uber to deliver the club’s adidas jerseys to fans around the world. Indeed, Uber users in Cape Town (South Africa), Los Angeles, Moscow, Mumbai, New York, Rio de Janeiro, Shanghai and Tokyo had the opportunity to receive their jersey 5 days before the national release by selecting the “Chelsea” option in the app.

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