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Spain enters the Glass and Titanium short lists at Cannes Lions

“Steven age Challenge”, through David Madrid for Burger King, will constitute our u . S . Within the Titanium class
The Spanish candidate in Glass is “It’s On Us”, by LOLA Mullen Lowe for Dove
Leaving at the back of the birthday party of El Sol, the Iberia-American Festival of Advertising Communication , the month maintains with its  cell phone number database attractions set on other essential occasions within the marketing industry, including the 68th version of Cannes Lions , so that it will take vicinity from 21 to 25 June. Two weeks after the start of the most vital Advertising Festival inside the international, the employer has introduced a number of the candidates via Short Lists.

This edition of Cannes Lions will recognize the creative work of the closing years
After the suspension of the awards rite closing 12 months due to the pandemic, this year the campaigns of the last years might be identified and awarded, resulting in a historic and creative edition. In addition, on this occasion, any enterprise professional interested by studying approximately the nominated works might be capable of accomplish that thru The Work , an open and public platform enabled to speak the candidates to the Lions.

The Titanium and Glass classes have been the first to release their quick lists. ” We are thrilled to announce the first shortlisted in years of innovative paintings for the primary time inside the records of Cannes Lions, ” said Simon Cook, Lions Managing Director, in a declaration. “ Thanks to all the Jury individuals around the sector who play a crucial role in bench marking creative excellence and putting the innovative bar for the future .” In addition, shortlists for the Innovation class have additionally been launched .

The list of candidates for the Titanium Lions incorporates 20 entries from 10 exceptional countries , such as Canada, Brazil, Germany, Ireland, United Arab Emirates or Spain. This segment of the competition rewards those works able to beginning new paths in brand conversation, provocative and provoking campaigns that establish a brand new direction for the development of the whole enterprise. Winners can be introduced on Friday, June 25.

On this event, David Madrid’s “ Steven age Challenge ” for Burger King might be in fee of representing the creativity of our u . S .. The marketing campaign, which currently won the Grand Prizes in Media and Digital and Mobile at El Sol 2021, was released in 2019 with the intention of turning Steven age, an English soccer membership that competes inside the fourth division of the country’s League, in one of the maximum distinguished inside the on line international. Through awards and contests, Burger King’s intention became for the group to benefit relevance on social media and lovers of the football online game to select


In the closing version of the pageant, the enterprise LOLA MullenLowe turned into, for the 1/3 consecutive 12 months, the Spanish consultant in this category. It did so with the #HiddenFlag campaign for the State Federation of Lesbians, Gays, Trans and Bisexuals (FELGTB), which, on the occasion of the Soccer World Cup held in Russia in 2017, denounced the state of affairs of the group in the united states of america led through Vladimir Putin. However, in the end, the paintings turned into now not offered.

Among the alternative candidates inside the Titanium class, “The Moldy Whopper”, by Ingo Stockholm for Burger King, sticks out, which offers the decomposition manner of a hamburger to mirror the commitment of the restaurant chain to dispose of artificial preservatives. “ Womb Pain Stories ” , by way of BBDO London for Essity, has also executed an area on the quick list thanks to its speech of recognition and normalization of the rigors related to the lady reproductive cycle.
Similarly, “Courage Is Beautiful” , by means of Ogilvy & Mather London for Dove, is likewise a candidate for its mirrored image of real splendor thru the markings of the mask at the faces of fitness personnel at some stage in the fitness emergency.

.Among the relaxation of the candidates in the Glass category, “Womb Pain Stories”B2B Phone List additionally stands proud . In addition, some of the works with alternatives to win an award, are “The Toughest Athletes”, by using Wieden + Kennedy London for Nike, for its campaign to help pregnant athletes; or “I Am” , via VMLY & R Brasil for Starbucks, with which the logo confirmed its assist for the trans network in their call trade techniques.




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