Influencer Relationship Management or IRM refers to managing your interactions with influencers . The strategy is largely inspired by Customer Relationship Management (CRM) which deals […]
At a time when traditional advertising is increasingly generating distrust , especially among younger consumers , influencer management has become a safe bet for brands that are increasingly
Sometimes, you may be unsure whether it is better for you to choose an influencer marketing agency or use a marketing
As we have just seen, the data speaks for itself and it is obvious that Instagram is a perfect channel to
When it comes to branding and enhancing their image, companies are increasingly turning to Influencer Marketing campaigns , since these types of
There is no summer without a festival and there is no festival without an advertising campaign for some alcohol brand.
Brands that consider working with influencers often have a lot of doubts and concerns. They have heard that influencer advertising can be very effective
Although there are many variables involved in an influencer advertising campaign, finding the right influencers is one of the most concerning for
There is no single way, in fact it is just the opposite, there are a lot of criteria that you
With the use of the Internet and social media , advertising as we know it is changing. Opinions matter a lot , so a positive
We are used to seeing influencers on our Instagram feed or in YouTube videos running campaigns related to a product
Influencer marketing is a type of strategy that involves someone – the influencer – inspiring or recommending other people to take a
