This article takes a quick look at Neil Borden’s theory of the four P’s which has become a fundamental foundation for all business today. At the very end of the article, you can download an example of a marketing mix for Coca Cola. But first of all: Marketing can be […]
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An issue emerged at the beginning of this millennium in the cooling waters of journalism’s encounter with content marketing: Where is the line between journalism and advertising? Norwegian law is strict that all advertising must be labeled so that there is no doubt that something has commercial purposes ( source ). […]
Jehovah’s Witnesses, Coca Cola, Per Olaf Lundteigen and the Norwegian state… What do they all have in common? Are you unsure? It’s not so strange. The answer is that everyone uses content marketing. But are content marketing’s criticisms well enough elucidated? This form of marketing is everywhere in Norway today. “Everybody […]
