The four P’s in marketing – Definition and examples
This article takes a quick look at Neil Borden’s theory of the four P’s which has become a fundamental foundation […]
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Content Marketing and Ethics
An issue emerged at the beginning of this millennium in the cooling waters of journalism’s encounter with content marketing: Where
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8 benefits and issues with content marketing
Jehovah’s Witnesses, Coca Cola, Per Olaf Lundteigen and the Norwegian state… What do they all have in common? Are you
