Therefore, push ads have the ability to make the business profitable with higher conversions. Push ads give users control to receive them. As push ads are delivered to the devices of users who have opted in to receive those ads. Similarly, users have the option to unsubscribe. This gives users […]
Consumer Cell Phone Number Database
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Sign up today to engage your users with personalized notifications. SHARE, THANKS! Push ads for advertisers: what, why and how to explain it The complete guide to push advertising and the importance of push ads for advertisers. What is push notification advertising? Read more… read more What are the benefits […]
These events do the following: Detects the change of state or behavior of the user action. Run javascript code that triggers or calls functions to initiate the commit. Using email in event-based marketing campaigns Companies use email campaigns to make use of events associated with specific users. There are various […]
For example, if your customers reach a specific point in their journey and find it difficult to move on. You can study behavior and develop strategies that address gaps. For example, it could be a missing demo video or a specific query from a user, etc. Traditional Behavioral Marketing vs. […]
read more Top 6 Conversion Rate Optimization Challenges and Proposed Solutions If you think investing in a rock-solid CRO strategy isn’t worth it, think again. The following statistics will force you to rethink conversion rate optimization read more Customer Experience Optimization Explained: What, Why and How? Customer experience is the […]
there are a few terms you need to know in the world of advertising before you understand the benefits of SEM. Some of the common terms to understand SEM advertising campaigns: Click Through Ratings Click Through Rate (also abbreviated as CTR) is the number of clicks your ad campaign receives. […]
mobile devices overtook desktop devices as the device people use the most to browse the web . So do a real analysis of your own website for users on mobile devices. What percentage of your visitors come from mobile devices? If it’s a significant percentage, it’s worth redesigning with mobile […]
Do : Optimize your topic, get permission to email people, keep things concise. Don’t : Too many links and buttons. Bombarding your customers, sending unsolicited emails. And maybe you should consider social media email audiences… Optimize your digital strategy Once you become familiar with these platforms and spend enough. Time […]
Manage your social networks , publish on Facebook, LinkedIn, promote on Twitter. Social networks give you visibility. Optimize your pages It’s more about content strategy than development. The more useful your content will be for your prospects, the greater your traffic will be. But, remember to have good SEO practices. […]
Markup using rich snippets helps improve websites by creating a structured data markup schema. It is supported by all major search engines. The “itemtype” tag makes it possible to classify whether an object is a website, an online store or other. It helps provide context to pages that would otherwise […]
Google prepares a custom report where you can measure the quality of your organic search traffic. This can and should be done for every landing page. From there, you can track goal conversion rates, revenue, and value per session to demonstrate the value of organic traffic. Also, one of the […]
Customer capital is reasonably simple to calculate, but often overlooked. It allows you to determine the purchase history of your customers. This information is valuable because it helps determine whether you need to invest more in customer acquisition or retention. In theory, the lower the customer capital, the more new […]
Ethereum or even soon the Electroneum (a currency allowing payment via smartphone). If your targets, according to your digital marketing , use one of these last three means of payment, you will either be seen as a precursor or a “crazy”, but these currencies have a bright future ahead of […]
you can attract your customers in an organic way, which also helps to increase your profits, since your actions of marketing will not have high costs. The most important thing in planning your marketing actions is that you can think of low-cost, high-impact strategies that are creative and really focus […]
eservations, interaction with an online service, etc.), the quality of the content is also decisive. Indeed, given the number of newsletters to which we all subscribe in order to keep a substantial watch on our areas of activity, our attention will naturally focus on content with “high added value”. It […]
If thinking about your digital transformation is a healthy reflection. In itself, you have to be careful that the changes it involves do not. Happen without a clear definition of the objectives to be achieved. Indeed, if we only take the angle of communication, what will. Happen the day when […]
Sure, it might work well for a while, but then what? All that money you’ve spent on getting everyone’s attention for a few weeks doesn’t necessarily have quantifiable value over time. You haven’t invested in anything, you have spent. But brands need to remember that everyone who spends time online […]
your brand’s credibility is a great way to improve your site’s lead generation performance. By including references from companies you’ve. Worked with and compelling customer testimonials of your products and services. Visitors will feel informed and validated in their decision-making process. Written testimonials from satisfied customers. Are a plus for […]
How to convert more customers using perceived value? Perceived value is the amount a customer is willing to pay for a product or service. It could be that you are ready to pay Frs 50.- for a product and you discover that it actually costs only Frs 30.- This is […]
The QR code or Quick Response code is a two-dimensional code that contains various information such as an e-mail address, a telephone number. Therefore, It allows sharing on Facebook or Instagram, for example or to send the user to a video or a (or a?) URL (that’s what the majority […]
of not being authentic What company that has violated ethics rules has not yet been caught? What political issue raised by public debate is not the subject of lively exchanges on social networks? Could global awareness of the problems linked to global warming have emerged without social networks? I could […]
should seize without delay. With the rise of new digital channels and budget cuts in the marketing communication department, new steps in communication are necessary. But what steps? The optimization and improvement of marketing and communication processes are considered high priorities. Recognize trends If you look at the current market, […]
Viewing of video content today is shifting more towards mobile devices. And moving vertically In Q3 2018, 52.2% of global website traffic was. Generated by mobile phones, compared to 50.3 % the previous year. This 2.2% shows that mobile devices are slowly. But surely taking over the share of web […]
pages and comment sections to make sure they don’t accumulate spam over time. 28. Therefore, Pages that promote violence. Not surprisingly here but still worth pointing out, ‘lower’ quality. Pages include those that encourage or incite any type. Of harm or violence to oneself or others, including mental. Emotional or […]
Stephane Gauthier STEPHANE GAUTHIER Marketing technologist. Passionate about web technologies for more than 15 years, Stéphane. Gauthier now runs the web agency Les. DIGIVORES in Lausanne and Geneva and supports the. Agency’s clients to define their digital marketing strategy and. Then coaches them on the ground for implementation. Categories Categories […]
The vast majority of entrepreneurs are focused on the performance of their products and services, which is very good for delivering excellent quality, but which is much less relevant when it is necessary to demonstrate to prospects that their products and services represent a solution that they could adopt. Who […]
Build a brand, not a logo! Many businesses overlook the true potential of what a brand can and will accomplish for them, settling for a simple logo. So what distinguishes a brand from a logo? Why is the transition from a logo to a brand so difficult? Why do you […]
