AWhen we talk about brands, we often focus on logos, colors, claims, or even the most impressive advertising campaigns. However, a brand lives and breathes in every interaction it has with its audience across different channels. These touchpoints are essential to create an authentic connection with customers and to communicate […]
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Give the right balance to the textual and visual parts. Being concise is a good strong point, but it is also necessary to be clear. Add the necessary links to have a link for each image. Cta. Invites to action, taking advantage of calls to action. Make sure they are […]
The best methods and tools for inserting links to your site and products, directly from your company’s Instagram profile. It is one of the most loved social networks of the moment, if not the absolute favorite among young and old, for entertainment and more. So, why not take advantage of […]
The checklist, best practices and mistakes to avoid on. Your company pages so as not to lose customers. If it is true that even in 2021 the site proves to be the essential tool. For corporate communication and marketing. It is also true that it must be built in a […]
News and useful tips to make the most of all its potential. Over two billion people around the world use whatsapp. To exchange messages with colleagues. Friends and family, via private chats or groups. Sms are a relic of the 90s and have been supplanted by instant messaging applications. Whatsapp […]
Everything you need to know to create a perfect web strategy. From the choice of tools to data analysis. Is your company’s online life confusing. Don’t know which tools to use. Are you undecided between different marketing strategies. The world of the web and classic marketing meet to give life […]
Find out how to use Linkedin. Facebook and twitter for your company newsletters. A great lesson, taught by Lavoisier. Which we experience every day, in every sector. Daily bulletin, weekly editorial, supplementary story. They are editorial formats linked to the era of paper. Which probably evoke nostalgic feelings in many […]
This means it keeps tabs on user activity and creates an algorithm to prict what you might want to see bas on your tastes and past clicks. So. The next time you log in. Instagram will prict what you might like and present these images/stories or videos on your fe. […]
More than 90 million images. Videos and live stories are shar every day. With content view by billions of instagram users around the world. 200 million visitors view at least one business profile on instagram every day. However. Before you look at these numbers critically to inform your strategy. You […]
We can understand how your brand is doing. Making consumers feel part of an experience. Whether digital or physical. Has today become a point of reference for fashion. Luxury and beauty brands. The experiences of craft brands ne to be shar to encourage industry leaders and customers to share and […]
The first thing brands should consider when building their brand performance is the different way they can measure it. Because this will allow them to review and improve strategies. Content performance with most brands opting for omnichannel marketing strategies. Thanks to the huge increase in consumer touchpoints and the current […]
Can value be generat from mia mentions and how is your brand perceiv by authoritative publications? Can the value also consist of the activities of influencers and celebrities or how they talk about your company? Or again. Value can be determin by how you market your brand on your website […]
