Digital Marketing

Not all content can be scored the same way. Social media content is different from email, which has different metrics […]

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small

I recommend looking for a platform that can give a holistic view of results across the board, so results will

That’s where media mix optimization comes in. Based on data from your previous campaigns and audience research, you will be

CONTENT MARKETING PLANNING TEMPLATES I’ve realized that to truly connect with customers, it’s essential to be everywhere they are —

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly

  At HubSpot! we followed a similar path. In the early days! paid advertising drove about 50% of our demand!

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  It might already be pretty clear from the above examples! but I want to break down some of the

Now that we understand both sides of the coin, let’s take a deeper look at traditional marketing. It can take

Traditional marketing versus digital marketing has become a hot topic among marketing professionals.   I set out to learn the