personalization to the needs of the audience?
To remain competitive, it is important for every marketer not only to follow trends, but also to predict them. How to […]
Digital Marketing
Digital Marketing
Digital Marketing
Immersive technologies: new horizons for brands
Until recently, augmented (AR) and virtual (VR) reality were associated mainly with games and entertainment. Today, these technologies are actively
Digital Marketing
Video content: the unchanging leader among formats
Video content is increasingly taking a central role in marketing strategies, being used in a variety of formats, from embedded
Digital Marketing
Voice search: the technology of the future
New technologies are playing a key role in the evolution of marketing, and voice search is one of them. Assistants
Digital Marketing
Marketing Sustainability: Ethics Sustainability
Sustainability will become a key factor in marketing strategies in 2025. Brands will pay more attention not only to technology,
Digital Marketing
Consumer data protection
The rise of digitalization and personalization has led to stricter data privacy requirements. force in the EU in 2024: The
Digital Marketing
Top PPC Trends That Will Help Improve Your Campaigns in 2025
According to Statista , digital advertising spending will exceed half a trillion dollars by 2026. In addition, online will account for
Digital Marketing
Using AI to create and optimize campaigns
In May 2024, Google introduced AI Overview , a tool that shows users the most relevant search results based on
Digital Marketing
New Google Ads features you should try
AI-powered image editor. Designed for Performance Max campaigns, this tool lets you create stylish, branded creatives in just a few clicks.
Digital Marketing
Internet Marketing in 2025
ptimize your keywords for voice queries. Voice queries are usually longer and formulated in natural language. Use long-tail phrases, for
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