you should work with a designer who has some experience with rebranding . These types of attacks are costly for small businesses. After an attack, 60% of small businesses are unable to survive for more than six months. Although a redesign won’t fix the problem, it’s usually an indicator that […]
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Before we dive into the different actions you can take to get your digital. Transformation moving, it’s important to start by addressing a few basics. They will allow you to find the right mindset to approach digital marketing. With confidence (rather than feeling anxious or intimidated). Make it easy to […]
using a funnel effect. Because your sales process, regardless of your field of activity. Will start with a large number of potential customers (website visitors). But will decrease in number during the stages described above. Below we will explore the different phases of this process. Visitors In this phase of […]
but don’t directly contribute to your bottom line. Ego-flattering measures can include these types of measures: Facebook, Twitter, Pinterest followers The number of likes and shares your post receives. How many page views does your website get? What all of these vanity settings have in common is that they are […]
you eventually reach a point of “diminishing returns” where the extra dollars spent begin to yield a below-average return. Additionally, paid traffic campaigns should be constantly monitored to ensure that they are performing well. That’s why it’s so important to use other sources of traffic as well so that your […]
and cross-functional skills in all aspects of online marketing. ” Define your positioning : What are your specificities? How are your customers different? What market segments are you going to address? What is the competition doing? etc And now, the killer question! Is my business marketing in step with the […]
This is also essential for search engine optimization. Up-to-date content : a website is never finished. Update the photos on the site at least once a year as well as its content. Your SEO team should keep an eye on broken links, performance in search results, etc. Add useful content […]
you have the opportunity to offer your content to Internet users who are actively seeking solutions. ( We explain why a Google ads campaign allows you to activate all your marketing in this article ) Another popular marketing strategy is native advertising. This form of paid advertising does not disrupt […]
It has not escaped your notice that traditional marketing is on the way. Therefore, To becoming a subject of retronews and the tendency of. Marketing to be essentially digital is leading to new practices for companies. Concerned with developing their business. Therefore, Why is content production essential for your digital […]
I could easily list the areas of speech that have been impacted by the new. Culture linked to social networks and digital practices. If IT had already solved the problem of the digitalization of information. The Internet has solved that of the digitalization of communication. The dictionary gives us this […]
At the moment, video content is increasingly played on mobile devices by turning vertically. The rise of social videos Social media. Marketing is arguably the most effective method of raising. Awareness of all types of offers, products. And services, causes, etc. In 2019, it is predicted that there. Will be […]
And to stay relevant over the long term, you have to constantly seek to evolve. That said, here are 5 digital marketing tips that any brand can use to increase their visibility, attract customers, and retain their fan base. 1. Don’t get married to a particular platform. The Internet is […]
social networks have contributed to making this new culture the age of the connected customer where the monopoly of speech has disappeared for advertisers. Therefore, Over the past few years, we have gathered within the agency relevant information around the impact of digital on brand design that I would like […]
chances are you’ll find it on the top pages of search results. 14. Missing information about content authors. Unless there is a good reason to remain anonymous, Google wants clear information about the author of the main content. You must indicate the name of the authors under the titles of […]
Today, the digital transformation focuses on itself a large part of the concerns of companies. Today, the digital transformation focuses on itself a large part of the concerns of companies. If thinking about your digital transformation is a healthy reflection in itself. You have to be careful that the changes […]
if all you have is a hammer, everything looks like a nail ” will find that everything he encounters needs pounding .” Give a little boy a hammer, and he’ll find that everything he comes across needs hammering. From there, the business objectives you want to achieve will obviously be […]
On the contrary, it led them into a very frustrating vacuum regarding the brand and pushed them to consider brand B as an alternative. Brand B simplified the decision-making process and helped prospects navigate the buying journey quickly and confidently. The result is a frustrated creative team, customers lost with […]
Categories Categories Select a category Archives Archives Select a month 5 steps for a successful digital communication plan for your business 5 steps for a successful digital communication plan for your business read moreHow information kills your promotion? Contrary to a widely held myth, information is the enemy of persuasion. […]
sites, forums, etc.) and use that information to your advantage to reach them. Therefore, It is equally important to determine at an early stage which areas of marketing you will focus your attention on and how much time and budget you will devote to advertising, public relations, content marketing, SEO, […]
When it is necessary to take stock of the progress of our projects. We use two means of internal communication. Namely Uber Conference which allows us to make conference. Calls to give a big update on the projects in progress. And also WhatsApp to discuss projects, when you need clarification […]
do not mean that you have to cut all ties with your customers and employees. For your employees, the current confinement can be difficult. To live with due to the lack of interaction with colleagues, interactions that are. The salt of all group work in companies. Maintain regular contact between […]
You can also add other app extensions (BitBucket, Trello, etc.) to Slack, depending on your needs and the projects you’re working on. Also, you can “favorite” the messages that you consider important to find them more easily. In the channels (where you exchange for your projects), you can also start […]
Thus, this will allow everyone to be ready so that your. Activity can again function as normally as possible, in relation to the. Necessarily particular context. To use and paraphrase a famous formula. To anticipate is to foresee. Looking for advice on implementing digital productivity tools? We are happy to […]
usually in the form of a pay-per-click. SEA gives immediate results, but the results only exist as long as you pay for the ads. In the case of SEO, website traffic is generated organically. This means that traffic from search engine searches is free and does not require a per-click […]
Stéphane Gauthier now runs the web agency Les DIGIVORES in Lausanne and Geneva and supports the agency’s clients to define their digital marketing strategy and then coaches them on the ground for implementation. Categories Categories Select a category Archives Archives Select a monthess and communication, preparing for the post-crisis period […]
questions from some of our users. What is SEM? SEM, or search engine marketing, is a marketing tactic where a marketer optimizes and advertises their website to appear higher in search results. According to Wikipedia ‘s definition , ” search engine marketing aims to increase the visibility of a site […]
Content Marketing Nowadays, it is no longer enough to advertise your product. To build a loyal and loyal customer base, engagement is key. This is where content marketing comes in. See it as the human side of your brand. Where digital marketing focuses on sales, content marketing focuses on engagement […]
