Immersive technologies: new horizons for brands
Until recently, augmented (AR) and virtual (VR) reality were associated mainly with games and entertainment. Today, these technologies are actively […]
Digital Marketing
Lead Generation
Digital Marketing
Video content: the unchanging leader among formats
Video content is increasingly taking a central role in marketing strategies, being used in a variety of formats, from embedded
Digital Marketing
Voice search: the technology of the future
New technologies are playing a key role in the evolution of marketing, and voice search is one of them. Assistants
Digital Marketing
Marketing Sustainability: Ethics Sustainability
Sustainability will become a key factor in marketing strategies in 2025. Brands will pay more attention not only to technology,
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Consumer data protection
The rise of digitalization and personalization has led to stricter data privacy requirements. force in the EU in 2024: The
Digital Marketing
Top PPC Trends That Will Help Improve Your Campaigns in 2025
According to Statista , digital advertising spending will exceed half a trillion dollars by 2026. In addition, online will account for
Digital Marketing
Using AI to create and optimize campaigns
In May 2024, Google introduced AI Overview , a tool that shows users the most relevant search results based on
Digital Marketing
New Google Ads features you should try
AI-powered image editor. Designed for Performance Max campaigns, this tool lets you create stylish, branded creatives in just a few clicks.
Digital Marketing
Internet Marketing in 2025
ptimize your keywords for voice queries. Voice queries are usually longer and formulated in natural language. Use long-tail phrases, for