Marketing Basics

In fact, according to the latest TikTok stats, 30% of Gen-Z social media users choose TikTok for researching products. Additionally,

eiterate employee advocacy guidelines The risk of sounding like a broken record is way less dangerous than the risk of

Create a document that outlines what types of messages your team should engage with and how. Include some legal-approved canned

Kick off your partnership by sharing the strategy documents you’ve created thus far. This will help your social team better

An employee advocacy strategy is essential to ensuring your IPO goes off without a hitch. Whoever is responsible for this

Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications

In the days leading up to the IPO, you’ll be working under a microscope. Any information shared that’s at odds

Thankfully, TikTok will filter spam and offensive comments for you. You can also filter comments by typing in specific keywords.

Regardless of your decision, proceed with caution. Some users don’t like the idea of a brand silencing them completely, especially