This article takes a quick look at Neil Borden’s theory of the four P’s which has become a fundamental foundation for all business today. At the very end of the article, you can download an example of a marketing mix for Coca Cola. But first of all: Marketing can be […]
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In the world of marketing and communications, the words “branding” and “design” are often used interchangeably, causing some confusion. However, while branding and design are both critical to a company’s success, they are distinct concepts, each with a specific function within a comprehensive marketing strategy. Understanding the difference between branding […]
