How to align marketing and sales in B2B companies
While applying a Smarketing-based approach is beneficial for all types of companies , aligning marketing and sales in B2B companies […]
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Social Media Marketing
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9 keys to success in your B2B sales strategies
Anyone who works in a company that offers solutions to other companies knows perfectly well that B2B sales strategies are
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The best strategy to optimize the B2B customer experience
Marketing and sales are two very important sectors for the growth of any type of organization , especially for those that
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How to Create an Ideal Buyer Profile in the Business-to-Business Segment
Regardless of the sector or industry a company belongs to, creating a buyer persona is one of the first steps
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Why having a CRM enhances the work of marketing managers
For B2B companies, establishing strong relationships and developing a relationship of trust with customers is key to gaining a deep
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Strategies to improve B2B lead capture
Discover how to optimize B2B lead generation to boost your business-to-business marketing strategy. What B2B lead generation entails B2B lead
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Increase your presence with Inbound Marketing
To understand how an inbound marketing strategy can transform your company’s presence in the market, it’s essential to know its
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How artificial intelligence will revolutionize the way of doing business
We could write an article explaining why artificial intelligence (AI) is a revolutionary technology that has the ability to transform
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How to Choose a Method and Conduct Research
To open a business and manage it successfully, you need to know the market well. An entrepreneur must understand who
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Advantages and disadvantages of using the method
The main feature of the 360-degree method is its circular assessment. It helps to evaluate a person from all sides.
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Stages of conducting a 360 degree assessment
To successfully conduct a personnel assessment, you to clearly define its objectives. Then you can take further steps to implement
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What is the 360 degree assessment method?
Examples of using 360 degree assessment Here are some examples of cases where such employee assessment can help a business: