A place in the first page of results Despite the buzz around Schema, their data shows no correlation between Schema markup usage and better SEO rankings. Content with at least one image greatly exceeds content without an image A very weak correlation was found between the ranking and the optimization of the title tag with the keywords. The loading speed of the site counts, a determining SEO factor.
Despite several Google Penguin Luxembourg WhatsApp Number List updates, an exact match in link text seems to have a big influence on rankings Read the full article here: Backlinko.com – search engine rankingOnline sales: don’t forget the marketing strategy Do you want to sell your products online? Good news: you now have tools to attract and convert your target. However, it is important to rely on the marketing strategy. I give you three keys from natural referencing. online sales and digital marketing strategy Online sales: don’t forget the marketing strategy Do you want to sell your products online? Good news: you now have tools to attract and convert your target. However, it is important to rely on the marketing strategy. I give you three keys from natural referencing.
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Recommendation for the development of a digital strategy. Value Added Proposition The first question you need to ask yourself is: “How will the product improve its customers”. The specifics of your products are very important, but the need it fills is just as important. Once this question is answered, it becomes easier to find interesting keywords, ads, and web content. Indeed, search queries represent needs that can be linked to the contributions of your products. Example: “Mexican meals at home”. The added value proposition is to be able to eat Mexican while being served at home. Then there may be search queries like “Mexican Meal Delivery,” “Get Mexican Food Delivered,” or even “Swiss Mexican Food.” Which brings ads such as “Mexican meals at home – Get our Mexican specialties delivered to your home”. Compared to the website,
it can be interesting to have the dishes, the prices and the possibility of ordering directly. Positioning in relation to competitors The third question is: “How your product differs from those of your competitors”, or rather “What will lead your customers to buy from you rather than from your competitors”. This positioning can also bring interesting keyword opportunities, potentially interesting for your online sales. Positioning example: The two most visible aspects will be “Delivery” and “Mexican”. If no company delivers Mexican products, the company is almost in a situation of monopoly on the Google search engine. There may be search queries such as “Mexican takeaway”, “eating Mexican at home”, etc. Instead, the ads will be: “
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Mexican food at home – Eat Mexican without having to travel”. Similarly, all search queries targeting both characteristics can bring traffic and sales. Target customer segment The second question is: “to whom do you want to sell your product”. It is important to know who you are going to sell the product to. And above all to define what the felt need is. The particularities of the target will modify the most relevant search queries. Example of different targeting: “cheap Mexican meal” and “high quality Mexican meal”. Some people will go for the price, others will go for the luxury. Knowing your segment helps you understand what the best search queries are. The difference is between the ads “Cheap Mexican meal – Chili Con Carne: 10fr,
Tortilla at 12fr, etc. and a very pragmatic design. Compared to Premium food, it would be more of an ad like “High quality Mexican meal – order from a top chef and receive your food at home”, with a video presentation on the chef. Web marketing strategies should focus on your products and your business For better marketing effectiveness of your e-commerce site , it is much better to link traditional marketing to web marketing. The characteristics of your products and your company