“Better is possible”, devised through Ogilvy, brings collectively Fernando Alonso, the Spanish groups or Olympic athletes
The campaign comes in advance of a summer season complete of applicable occasions inclusive of the Eurocup and the Tokyo GamesA summer is coming full of sporting occasions including the Eurocup and the Olympic Games , activities scheduled to take location in 2020 and which were postponed because of the pandemic. There are weeks beforehand wherein sponsors or manufacturers linked to cell phone numbers list unique disciplines will have extra media presence, as is the case with Finetwork , which has advanced the “Better is Possible” campaign , devised by means of Ogilvy, and with which the operator of fiber and mobile telecommunications seeks to position the fee of Spanish sports activities and the talent of national athletes.
And the proposal for “Better is Possible” is a sports activities complex, with representatives of various modalities in its portions, as is the case of some gamers from the ladies’s and men’s soccer and basketball teams, who have been joined with the aid of other Olympic and country wide representatives. First level because the Formula 1 pilot Fernando Alonso , Saúl Craviotto , canoeist and Olympic trendy bearer; or the also fashionable-bearer and karateka Sandra Sánchez .
The tone of the campaign is primarily based on humor and a WhatsApp organization is the common thread
All those noted take part in a marketing campaign that has been devised with a touch of humor and in which athletes communicate through a common WhatsApp institution , wherein they undertaking every other to enhance themselves via sporting events with which they wish to get ready. To the vital sports activities events that they may face this summer time.
“We are especially influenced to paintings for brands consisting of Finetwork, a young enterprise with a informal tone, which places a forged of top-degree athletes on the service of creativity, something that could be a high-quality task and invites us to enhance ourselves,” said Juan Pedro Moreno and Javier Senovilla , Executive Creative Directors of Ogilvy who’ve piloted this campaign, which include eight pieces for television, in an effort to be broadcast in phases, and to which insertions in radio, overseas, press and virtual need to be added.
At all instances, Networking and Ogilvy’s thought goals to enhance and generate a superb context for Spanish athletes, a purpose that has been within the very origins of the telecommunications operator. Proof of this is the sponsorship signed with Fernando Alfonso in February of this 12 months. The Austrian pilot accordingly joined a list of athletes who receive the aid of Networking, along with the aforementioned Sandra Sanchez , Sal Gravitation , the football participant Amanda Stampede or the Spanish football and basketball groups.
In fact, consistent with the operator himself within the marketing campaign presentation declaration, “Better is Possible” is part of its approach to aid athletes “who base their achievement at the values of effort, development and management, all completely aligned with the vision of the corporation ” .
For Francisco Javier Azores , Marketing Director of Networking , this marketing campaign has important goals , on the one hand, to growth the notoriety of a latest emblem in any such aggressive area and, on the other hand, to B2B Phone List develop attributes together with “the choice to do matters whenever better, due to the fact in telecommunications there is an opportunity way , which is us, where human beings can be glad and have treasured services “.
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