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The Quarter-final of the Champions League Between

On Saturday February 21, the Halle de la Villette hosted the final of adidas’ major operation: the Boost Battle Run. For the occasion, a large urban running track was deployed under the glass roofs of La Villette to receive runners from 10 Parisian districts, as well as 3,000 supporters in a festive and overexcited atmosphere. This major event is the culmination of a communication system. Designed by adidas,ulate according to their sports activities. But especially their digital actions . For example, a mention. Of the team on social networks gives the team.

events, instagram indian mobile number format applications, etc. _MG_0051 A strategy by the adidas running teams which was a real success for a first in France. Indeed, the viral character of this operation is the key element of the device . Involving the teams around their place of life, creating a real identity around a coat of arms and a strong and powerful feeling. Of belonging is the best way to develop sympathy with the brand and the. Commitment of the participants. At the time of the final count, during a grandiose evening at La. Villette, in the presence of Teddy Riner and Jo-Wilfried Tsonga. More than 10,000 people registered for. the Boost Battle Run and its neighborhood battle . At the same time , the runners’ network and social sphere. of influence is involved, thanks to the various actions implemented by the teams and. The various shares, retweets and likes.

In This Period of Presentation of the New Formula

0662 This super device was therefore a great promotional operation for the latest running shoe from adidas released on January 22 in New York: the Ultra Boost . A concentration of technology makes this shoe with its simple and effective design the best running shoe ever , with 20% more Boost cushioning and the most consistent energy return in the running industry. The big winner of the adidas Boost Battle Run is Team Boost Bastille , who will be able to put their title back into play next April. Because it’s official, the adidas Boost Battle Run 2 is being prepared and promises a lot of new features. Stade Toulousain and Stade Français.


AllezASM , Their support will be measured live and the balance of power. Materialized by a dynamic animation. On the Village Rugby Tour , in Bordeaux. From June 4 to 6, 2015, the supporters of the four semi-finalist. Clubs will have to “push” like in a scrum, to help their. Favorite team win this virtual match. On Twitter, on the day of the final on June 13, it is around the lawn of the Stade de France that the #RugbyBattle will take place. Indeed, during the match, supporters and viewers will be able to tweet their messages of encouragement using their team’s dedicated hashtag.

Paris Saint -germain and Fc Barcelona.

The more its colors will be present at the edge of the field. To make this operation a success, Orange was able to count. On the support of the LNR, clubs and players who played the game. On their own social platforms: on the roads like on the web. by arousing many reactions on social networks with 1.7 million mentions for this 2015 vintage of the Grande Boucle, around the hashtags #TDF2015, #LETOUR and #TDF The Swelly agency produced an infographic “The Tour de France 2015 on Twitter” which summarizes the social activity of the 21 stages of the Tour 2015, as well as another infographic specially dedicated to the French


, it is the 2015 season which is announced. But while waiting for the first Grand Prix and the baptism on the track, it is just the baptism that must be done. And who says baptism says name for the construction of a new identity. Indeed, naming his new car in Formula 1 is not neutral. It combines past, present and future. Past because the base of the name can take up the usual base, guaranteeing a certain continuity. The present, of course, with the moment of the launch of the season, the moment that marks the birth of the car, but also the future and the hope of victorious prospects. Which is often synonymous with renewal for the teams, especially for those who were in difficulty the previous season, like Lotus or Sauber. So at the call of his name

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