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The bottom line is that marketing attribution is in a way a moving target. Setting up an attribution model will require you to pay particular. Attention, to ask yourself the right questions, to make adjustments, tests and this. In order to end up with one of these essential tools that your marketing reporting has. A crucial need to show. its efficiency and obtain better budgets. Do you want to define your digital strategy. But you don’t know where to start? Contact us for a first free interview during which we can advise. You on your current project and give you some ideas for the development of your digital strategy. Stephane Gauthier STEPHANE GAUTHIER5 ways to improve your website As the true face of your business to the world,

a quality website is essential for your Hong Kong WhatsApp Number List business. Here’s how to make it not only attractive, but also functional for you and your potential customers. How to improve your website? 5 ways to improve your website As the true face of your business to the world, a quality website is essential for your business. Here’s how to make it not only attractive, but also functional for you and your potential customers. A store owner in a high street can easily monitor whether consumers are entering his store and whether the store is performing well. He knows which products are selling and which are not. Why would an online business be any different? Every year, consumers are making more and more purchases online.

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Retailers that have both a physical arcade and an online presence saw an average growth of 23%. So whether it is a small business or an international company, maintaining a strong online presence is necessary. It all starts with design and clarity. A website that matches your identity and is clear and precise in accessing information is one of the most effective and profitable ways to generate leads for your business. conversely, a poorly designed site will create lost business opportunities and allow your competitors to eat out of your bowl. But as essential as having an attractive professional site is, that’s only half of the equation. Constantly measuring your site’s performance and modifying your website to improve its performance are of equal importance.



Once you’ve built an effective website for your business, it’s essential to take a step back and analyze the data to see what content your visitors view when they come to your site and what they do when they visit. they arrive at their destination so you can find new ways to engage them even more. Here are five ways to increase your chances of success in an ever-growing online market: 1. A responsive design designed for mobile More than 50% of searches are done on a smartphone. So if your business isn’t presenting customer-friendly mobile experiences, you’ve lost more than half of the opportunities for new business in the first place. So here is the basis for reflection. Mobile friendly means that your site adapts to the size of the screen of the device on which it is displayed, that is to say that it grows or shrinks and reorganizes itself to offer an optimum display.

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This is called responsive design. You could also have a separate mobile version of your website, but forget that because a responsive site is better appreciated by search engines. Responsive design has become the standard architecture for all websites. If you’re looking at the site of a major company that has a successful web presence, they typically have a mobile-friendly website with a responsive design. 2. Measurement of user behavior Business managers need to know how users behave on their websites, this is essential data they need to grow their business presence online. There is an easy way to discover this valuable information and it’s free! The solution is called Google Analytics. This easy to use tool will show you in detail the user behaviors on your website and this will help you improve your online offerings.

Other tools like hotjar will show you a heatmap of your website showing exactly where users are clicking. Gathering this information and numbers will allow you to create effective pages and ultimately higher conversions. Be sure to analyze your metrics at least once a week. 3. Clear communication The web is not print. There is a different way of approaching and another level of attention when reading a web page compared to a printed document. Too often, we find long blocks of text with small characters. Nothing better to discourage a potential customer! Online,

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