User-generated videos are very popular

Form of content post by users of your product or service. This format makes up 60% of videos from 2020. This is an increase of 128% compar to 2019. This had everything to do with the COVID-19 pandemic, which forc most organizations to work remotely. Video became the new means of communication. Organizations have experienc the benefits and add value and have become familiar with how video works. (Source: Vidyard Video in Business Benchmark Report). 64% of marketers say their 2021 and 2022 marketing plans have been impact by the COVID-19 pandemic.

Three-quarters say that this influence

Is positive and that the use of video Construction Email List will probably increase further. (Source: Wyzowl Video-Survey, 2022). Video and the customer journey Let’s take a look at the customer journey . As an expert, how can you use video in the different phases of the purchasing process? 1 The explainer video to get into the picture Thousands of people search (online) for solutions to their problems every day. How do you get into the picture of them in the Awareness phase ? A video with valuable information about how your product can solve a consumer’s ne is an optimal tool in this case. At the same time, it offers a great opportunity to refer the viewer to your website for more information. Here is an example of a solution to your weight problems.

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Became curious 2 The explainer video

While watching and comparing After B2b Phone List the curiosity penny has dropp and a solution has been introduc, the search for the best buy begins. We have enter the consideration phase . Here are a few numbers: 55% of consumers watch videos before making a purchase decision. 84% of people say they are convinc to purchase a product or service after watching a video about a brand. Reason enough to use video in the phase that potential customers start looking and comparing. After all, you don’t want the competitor to work with video marketing and you don’t, which makes it less easy to get into the picture.

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