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Vueling gives us “plenty of reasons” to travel this summer

The airline launches “We have plenty of reasons”, an action that invites us to return to travel after the pandemic
The Vueling campaign has been conceived by McCann Barcelona and produced by Fight Films mobile no database free With the end of the State of Alarm, the lifting of mobility restrictions , and now that Spanish society begins to be increasingly immunized, the population is once again recovering habits from the time before the Coronavirus, such as traveling in summer.

Vueling conveys that we deserve to travel again this summer
Facing the summer season, companies in the tourism sector are more optimistic, something that their campaigns are reflecting, at the same time that they encourage mobilization, always from the safety and awareness that we have not yet defeated the virus. Recently, the Madrid City Council launched “Ten plans to live Madrid”, an international campaign to reactivate the sector that ended with the claim ” If life were a city, it would be Madrid.

Under the premise of returning to normality, even in summer, Vueling launches “We have plenty of reasons”, a campaign devised by McCann Barcelona that invites us to travel again and regain pre-pandemic habits , such as going to the beach, enjoy a good meal or travel the world.

“Take back the helm and go back out”

The central pieces of “We are left over with the motives” are three spots that, from the current context materialized in device consumption or delivery insights, for example, take us to a staging that breathes summer and reminds us of all those reasons that we have to fly again.
Our lives have changed a lot this last year, now that it is time to regain the helm and to go out again, to travel, to meet our own people again, we want to invite a reflection on what is really worthwhile and what we it makes them happy ” , explains Laura Marco , Executive Creative Director of McCann Barcelona.

Another of the announcements of the action devised by McCann encourages us to travel the world and leave our homes, based on the increase in demand for exercise bicycles during the last year marked by confinement.

The spots directed by Marc Pujolar, produced by Fight Films and with post-production by Craft are part of the campaign that will run on television , YouTube and social media, and which will also feature graphic pieces of inspiration and tactics.

Data sheet

Advertiser: Vueling
Creative Agency : McCann Barcelona
Product: Spot Summer 2021. We have plenty of reasons
Creative Director: Laura Marco
Editors: Gerard Jaurena
Art Directors: Pietro Russo and Aline Romero
Account Director: Alejandra Romero
Client: Carlota Suriol and Alejandra Sofía Lozano
Production Agency: Craft
Executive Production Craft: Marta Medall
Agency Producer: Natasha Oneto
Postpo coordinator: Elisabeth Gómez
Production Company : Fight Films
Producers producer: Gloria Marzabal
Director: Marc Pujolar
Editor: Miquel Alcoriza
Postproduction & Color: Craft, David Gómez & Moncho
Sound: Idea Sonora
Announcer: Ariadna Gaya (cast / cat), Jennifer Lynne Carr (English), Sophie Ostria (French)
Media Agency : Carat
Parts: TV and Online Spots
LABELS “Vueling gives us” plenty of reasons “to travel this summer”
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Gustavo Lauria (We Believers): “When you really believe in something, things happen”
We spoke with the Co-founder and Creative General Director of We Believers, a winning agency in El Sol
The agency won two Grand Prizes for each campaign for Burger King and Corona, 7 golds, 8 silvers and 5 bronzes

Gustavo Lauria took the stage no less than nine times at the awards ceremony for the latest edition of El Sol . And it is that We Believers , the agency of which he is Co-founder and Creative Director General, won two Grand Prizes and seven golds.

These rewards, together with eight silvers and five bronzes, made We Believers, the company that Lauria and his partner Marco Vega founded in the United States in 2014, the Festival’s Agency of the Year and Best Independent Agency , B2B Phone List the latter award being awarded for the first time in this edition.
Juan García Escudero, President of the Jury of the festival, said when commenting on this success of We Believers that “making its way through all the networks has an amazing value”
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We Believers won Agency of the Year and Best Independent Agency awards
El éxito de We Believers en El Sol tuvo sus pilares en dos campañas. “El Clásico de la historia”, para Corona, ganadora del Gran Premio en la categoría de Branded Content, y “Menú para vacas”, para Burger King, que se llevó el máximo galardón en la categoría de Relaciones Públicas. Ambas campañas ganaron también

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