In the days leading up to the IPO, you’ll be working under a microscope. Any information shared that’s at odds with SEC rules can derail your whole listing process. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board.
Once your first trade is live, you can also use social listening to track brand health in real time. These insights will be crucial while preparing for your first few rounds of investor Q&A.
3. It’s where your IPO story will unfold
The bell ringing ceremony creates a major social media moment. For one day, your brand will be amplified by the europe cell phone number list Nasdaq brand. The impact this will have on your reach will be huge.
Businesses like Expensify use
this opportunity to reinforce their brand stance as a public company. This example shows how much they’ve grown while staying true to their vision by repurposing a popular social post format.
Social allows you to lean on more measuring abm success immersive visual storytelling tools, like images, video and audio. Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression.
These conditions combined make social a heavy hitter in your IPO communications strategy.
Creating a social communication plan for your upcoming IPO
The road to an IPO is paved in confidentiality. When and how conversations move beyond the C-suite and into your communications team will largely depend on the structure and operating norms of your company. That said, you can anticipate needing three to four months to get your social strategy in order.
Use this timeline to effectively collaborate clean email with your social media team in the months leading up to listing day:
3 months to listing day
Complete the following steps to set the foundation for a great working relationship throughout your IPO planning process:
