you should work with a designer who has some experience with rebranding . These types of attacks are costly for small businesses. After an attack, 60% of small businesses are unable to survive for more than six months. Although a redesign won’t fix the problem, it’s usually an indicator that […]
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using a funnel effect. Because your sales process, regardless of your field of activity. Will start with a large number of potential customers (website visitors). But will decrease in number during the stages described above. Below we will explore the different phases of this process. Visitors In this phase of […]
This is also essential for search engine optimization. Up-to-date content : a website is never finished. Update the photos on the site at least once a year as well as its content. Your SEO team should keep an eye on broken links, performance in search results, etc. Add useful content […]
I could easily list the areas of speech that have been impacted by the new. Culture linked to social networks and digital practices. If IT had already solved the problem of the digitalization of information. The Internet has solved that of the digitalization of communication. The dictionary gives us this […]
questions from some of our users. What is SEM? SEM, or search engine marketing, is a marketing tactic where a marketer optimizes and advertises their website to appear higher in search results. According to Wikipedia ‘s definition , ” search engine marketing aims to increase the visibility of a site […]
Content Marketing Nowadays, it is no longer enough to advertise your product. To build a loyal and loyal customer base, engagement is key. This is where content marketing comes in. See it as the human side of your brand. Where digital marketing focuses on sales, content marketing focuses on engagement […]
In another era, on the internet, your business website functioned like a brochure. The brochure featured your logo, name, phone number and maybe even the contact email already. Perhaps your website had a low-res photo of your team or building and a brief description of your services. Today, your website […]
three passionate co-founders. It’s a graphic design platform that allows you to create visuals for all your projects! For example, if you want to give a facelift to your old CV or make personalized banners for your social networks, or even design the poster of the future event of your […]
Word of mouth at supersonic speed Picture via Twitter The digital brand brings additional opportunities, such as the possibility of “going viral” or of reaching a mass audience in a short time and at little cost, even for free (but beware, this does not work every time and requires strategic […]
by fans throughout the season. Pertanto, “To The Dream” is quite simply the first 100% crowdsourced film in the history of sports marketing. A feat when you know the degree of maturity of some advertisers on social media and their. Fear of seeing poor quality content produced by fans. June […]
Orange pays tribute to rugby fans thanks to the FanCam! June 2, 2014 Hubert Munyazikwiye Activation , Digital , Social Media , Rugby , Sponsoring 39 On the occasion of the Top 14 final which took place this weekend, Orange offered all supporters a unique experience: the FanCam . At […]
Lindsay Davenport, Martina Hingis, Martina. Navratilova in women.Hyundai Motor, partner and official carrier of the. FIFA World Cup , has just launched its campaign for the. World Cup, in the United States, titled #BecauseFutbol. A multi-channel and integrated campaign designed by its agency Innocean USA. The campaign primarily aims to […]
A jury made up of 5 BMX professionals (including Maxime Charvéron from the Sosh team) and production decided between the teams and designated the winners: Anthony Perrin and Alex Valentino. This French duo made the difference and offered a video that was both artistic and demonstrative. Christian Rigal won this […]
AskZlatan. In this near real-time response system, the brand. , “the Master of Risk”. Invites fans to submit their questions before answering. The best of them. Zlatan also takes the opportunity. To give his point of view on the highlights of the World Cup, such as the prowess […]
This inventory of the use of the “internet” tool has made. It possible to highlight Good practices and digital behaviors to be improved. For this study, 6 categories grouping around a hundred criteria. Are taken into account. The 156 sports players chosen arbitrarily receive. a score out of 10 for […]
activation around a sporting event, editorial treatment and media innovation, and the most awaited reward: the sponsor of the year. And it’s no surprise that adidas was voted best sponsor of the year for its #allBleus campaign . Not surprisingly, because since 2011 adidas has made a real breakthrough in […]
The country hosting the event. Periscope is an important element this year in the communication strategy. Of the Australian Open. The videos, directly integrated into the Twitter feed. Will show you behind the scenes of the event, interviews, etc. The famous little hearts that allow you to like the videos.Thanks […]
Also, by dint of wanting to control everything, the management of the Formula 1 World. Championship is still very cautious when it comes to social networks . Like the video of Romain Grosjean showing the driving of his new. Haas at her fans during the winter tests in Barcelona in […]
Responsive design is understood as the web design technique. That allows us to have the proper display. of the same page on different devices such as smartphones. Tablets and desktop computers (Definition of 40deFiebre). Now that you know what responsive design is all about. We share 5 reasons why your […]
In this way you can interact with your community, at the time that is relevant. 4.- Customer service. Provides information and monitoring. On Facebook it is key to have the ability to answer the questions of your customers, as well as both negative and positive comments. Tips: Create a manual […]
Something very useful before making this decision. Is to know how much fixed income you have, that is, if the income .From your regular customers will cover the increase in expenses. For this you will need to review the customer databases. And in case of not have one, start developing […]
and therefore Amazon can cover that percentage. The prediction is that Amazon will grow its penetration and search volume, due to its strategy of covering 4% or more of Google’s product searches. twitter independent social network Speaking of Twitter, it will remain independent. It will be the most valuable and […]
In it I tried to give the attendees reasons why companies should allocate a budget for Internet Advertising . At the end, one of them approached me and told me to give him one reason to use the web as a means to attract customers to his business. It is […]
In recent years, particularly these purchases. By consumers aged 18 to 34 who bought digital content representing 75% of purchases. Obtaining mobile devices has been increasing in Mexico, 50% of the population represents people who have the three mobile devices (laptop, tablet and smartphone) and only 3% have only one […]
Use a spell checker before uploading your page to the web and then between two or three people check that everything is correct. As of July 6, 2011, the IFAI made it mandatory for companies to have a Privacy Notice in Mexico. This is a section on your website in […]
It must be attractive to the target audience. This means that if your company is for children, you should use bright colors and figures that are easy to understand, on the contrary, if your company is aimed at a middle-aged public, you would use more serious colors and symbols. It […]
both from companies and users, since these are the ones that generate direct profits for the owners of these media. Virality plays an important role in the performance of content on social networks, the detail here is that we do not know Social Networks Today Handle content can become viral, […]