In another era, on the internet, your business website functioned like a brochure. The brochure featured your logo, name, phone number and maybe even the contact email already. Perhaps your website had a low-res photo of your team or building and a brief description of your services. Today, your website must do much more. Your website is a central element in your marketing strategy and must offer much more to visitors, not only by informing them, but also by encouraging them to take action: buy, learn, contact. Does your website do this? Why design for marketing In the early days of the Internet, your customers weren’t necessarily the first to find you. Today, if someone is looking for your business, if you’re not online, you don’t exist.
According to Hubspot, 63% of businesses russian buyer list getting traffic and leads was their biggest marketing challenge. Marketing is the process of getting your name out there to generate traffic and leads. Not only do you need to have a website, but customers expect to find useful information there. Half of online sales are lost when visitors can’t find the content they need or want. About 91% of customers are sufficiently engaged with their online experience to visit a store because of it. About 37% of people rely on the internet to find a store According to Google.
The Website Is the Central Point Around Which.
If you’re ready to take your website to the next level , here are some ways to make it work as a marketing tool. Make it attractive . Poorly designed websites send customers back to the results page. Remember that your website is part of your brand and reflects your business, its standards and its professionalism. What do you want him to say? Start by thinking about your customer . Forget the old advertising reflexes. What are your customer’s needs and expectations of a website? Create a persona for him, with a name, description, personality traits, income, education, and everything else you know about your average buyer. This persona is a conglomeration of your typical customers and should be at the forefront of your content and other marketing efforts. Write for that person. Design for that person. Just communicate.you need to have something that tells the customer.
Keep communication concise and easy to understand. Remove jargon and anything that can distract the visitor from their purpose of buying or contact to buy. Give them what they want. Don’t force your customers to search for answers to basic questions such as: Where are you located? What is your phone number ? What if I have a problem? How does your service or product work? This information should be easily accessible. Encourage action. Every page on your website should contain a call to action (CTA). Your CTA may vary depending on your business type.
How to Design for Marketing?
what you’re looking for. want him to do. Give something valuable . Many B2B companies will find it helpful to give away information or content in exchange for an email address. This allows your sales team to have a hot lead for later follow-up or for your email campaign. Think mobile first . More than half of your customers use mobile devices to find you (check your web traffic stats with Googles Analytics, for example), and that number keeps growing for many businesses. In some areas it is much higher. Make sure your website adapts to small screens. (This is also essential for search engine optimization). Stay up to date. A website is never finished. Refresh the site photos once a year. Your SEO team needs to keep an eye out for broken links. Add useful content whenever you can.
Do you want to define your digital strategy but you don’t know where to start? Contact us for a first free interview during which we can advise you on your current project and give you some ideas for the development of your digital strategy.implement it successfully? A brand without a digital presence is a bit like a pedal car. She won’t get anywhere fast. Although “analog” branding is outdated, businesses today need a diverse range of digital branding tools to anchor their presence in the real world. What is digital branding and how to implement it successfully? What is digital branding and how to implement it successfully? A brand without a digital presence is a bit like a pedal car. She won’t get anywhere fast. With “analog” branding outdated, companies today need a diverse range of digital branding tools to anchor their presence in the real world.