This Is Equivalent to Making It Easy.

Word of mouth at supersonic speed Picture via Twitter The digital brand brings additional opportunities, such as the possibility of “going viral” or of reaching a mass audience in a short time and at little cost, even for free (but beware, this does not work every time and requires strategic thinking, some miracles due to chance circumstances are not always reproducible). We will take as an example the American brand of the famous Popeye chicken sandwich. Just days after its release, the product received the equivalent of approximately $23 million in publicity, for free and simply because many people

– journalists, presenters, Twitter users – shared, published b2b database australia liked it. Today, the sandwich is unavailable in many restaurants, giving the product even more weight and publicity. This is the kind of exposure money can’t buy . The 9 ingredients of a successful digital brand strategy 1. The logo A good logo communicates at a glance what a company does and the values ​​it holds dear. Think of Disney and you see mouse ears and you think of a marvelous universe. Think Apple and instantly conjure up a perfectly appointed apple, smartphones, and laptops. Logos should match the personality and values ​​of your business, industry, and target audience. Without being too “flashy”, your logo must be memorable enough to leave an impression and not so complicated that Internet users do not remember it because of the large number of images they swallow every day.

for Your Customers to Find Information

For example, you can define your positioning: Are you modern and minimalist? Retro and vintage? Fun and quirky? Examine the logos of your industry to analyze what your competitors are doing. Don’t forget to consult color theory when applicable: The right logo color can make you stand out and set the mood. The color scheme should be standard for all of your branding materials. The logo should look good in all sizes on all your branding materials: letterheads, business cards, billboards. But remember: digital platforms require specific sizes and images. You need to design a logo that works well on profile photos, cover photos, email headers, app buttons, and more. A logo is therefore the first step on the way to a successful digital brand. 2. The website If your logo is the sign of your company, your website is your digital showcase.

When a customer wants to know your addresses, your opening hours, your product lists or your contact details, he does not look in the telephone book. Your website is what he will be looking for, so he expects to find the right information there quickly and easily. Effective websites are simple and easy to navigate. Streamline design and maintain brand consistency with a limited color palette that matches or complements your logo. Make your brand name and essential details stand out with bold, legible fonts. Keep pages concise and to the point, and don’t bog users down with too much information. The fastest way to get a potential customer to stop clicking is to bury the essential information. Your website should also feature a “crawlable” link structure, which means that humans and search engines can easily navigate to all the information presented on the site.

About Your Business on Your Website,

Likewise, this content should be easily indexable by search engines (we will come back to this later) so that your content does not get lost in the meanders of the internet. Finally, make sure your website works. Check every link, every button, every image… Errors give an impression of amateurism. Websites are essential to the success of a brand, you can check our various contents on website creation in our blog . 3. The brand message The brand message is what your company says and how it says it. The message should reflect what your business does.

in the city ! Your tone of voice should also align with your business and the services it offers. Do you sell cosmetics? Make your content fun and on-trend. Do you sell medical equipment? Be discreet and professional. Always do your best to focus on the positives and solutions rather than the pain points. Your message should be the same everywhere. The text that appears in a Google search for your business should match your website’s brand. Likewise, your customer service reps should speak like you do on Instagram, Linkedin, and Twitter. Make sure your brand message speaks to an online audience. In short: If your brand is present on the Internet, it must behave as on the Internet. The internet has its own modes of communication (eg memes, GIFs, slang) that your business should use on social media when appropriate.