Monthly Archives: December 2021

SEO stands for Search Engine Optimization, which is mistakenly seen by many newbies and non-marketers alike as a mystical art used to get your blog post, page, or other piece of content up the magic list of search results in the top 3 knights. positions, regardless of the quality or […]

Setting goals is a fairly easy task. However, achieving these goals is quite another thing. Then there are all the suggestions you get from well-meaning people – pretty much every day. But one way to find out what’s really important today is to see what an athlete would tell you. […]

Done right, optimized mobile forms can offer more than an increased conversion rate – they can become a competitive advantage, which is a reason people choose to fill out a form on your site. This is not hyperbole. Consider the number of interactions it takes to book a room at […]

If you’ve been actively following the development of WordPress over the past 18 months, you’ll know Gutenberg is a big deal. For those who are not familiar, Gutenberg is the new editing system for WordPress posts and pages. In fact, in their own words, “Gutenberg is more than just an […]

How do you stand out from the crowd and get your products noticed among all the other noise? Try the video. The average click-through rate (CTR) for display ads is 0.05 %. Compare that to the CTR of 1.84% of the video . In 2016, video traffic represented 73% of […]

Even if you have the best products to offer, a good ecommerce store requires a strong web hosting provider. This is not a decision you want to rush into. You need to make sure that your eCommerce store offers a streamlined and convenient customer experience. With the wrong host, your […]

Creating attractive, impactful and intriguing abandoned cart subject lines is certainly no easy task, but a little effort, a lot of brainstorming, and knowing what makes your customers click will help your e subject line. -mail to stand out and encourage the reader to go ahead and open that email. […]

Email marketing is the bread and butter for most marketers because it generates the most ROI compared to other marketing channels. With most brands implementing an inbound methodology, marketers choose email marketing as the best way to build trust and increase sales. The potential customer approaches you with a problem […]

A qualified field coach has a playbook of several proven games that are designed to maximize the performance of their players. Likewise, every brand needs a “playbook” of lead generation tactics to maximize the effectiveness of their campaigns. In this article we will cover: A reliable definition of lead generation […]

The early stages of content marketing saw marketers launch blog after blog and hope for the best – not knowing how or what to measure. Your content marketing must evolve with technology and people. Search tools and the way people use them have all changed, and your content and content […]

You’ve probably heard that multitasking is inefficient and doesn’t save us time. But, you probably also think that you are different and have a greater ability to multitask than most people. Plus, you have so much to do that you have to multitask, right? Ironically, most of us think our […]

Perhaps because of their incredible scope or shocking prevalence, data breaches are creating a lot of buzz right now. It seems like a new event is happening every week, and while businesses rightly fear an attack from an external source, insider threats represent a hidden risk, accounting for a significant […]

Christmas is upon us, and nonprofits across the country are in full swing until the end of the year. There is Make-a-Wish, Robin Hood Foundation, Action Against Hunger, and many more. Overall, everyone has an important message for the world. So who is receiving your donation this season? Or who […]