Creating attractive, impactful and intriguing abandoned cart subject lines is certainly no easy task, but a little effort, a lot of brainstorming, and knowing what makes your customers click will help your e subject line. -mail to stand out and encourage the reader to go ahead and open that email.
Inform – Do not push
Let’s take an example here, you open your inbox and two new emails are waiting for your attention. One of them yells at you and says, “BUY NOW!” SALE, SALE, SALE! ‘. Wow! Sounds a little too hopeless, right?
Now the second email campaign comes alive and says, “T-shirts as cool as you are – 50% off.” It’s flattering and irresistible.
Which of these two email marketing campaigns are you most likely to open?
I guess you would choose the latter. Or at least that’s what most people would. Why? First, you know exactly what’s on offer and second, who doesn’t like cool products at a discount?
So what’s the deal with the Antarctica Email List boisterous, brash subject line above? Well, it’s a little too desperate, we don’t know what we’re buying, and it sounds too commercial!
When it comes to the subject line of your cart abandonment email campaign, it’s all about letting your customers know what they’re missing. Your customers showed interest in your products and for some reason did not complete the order.
No problem. You can easily invite them again and this time make sure they have their hands full and the carts are empty.
You want your customers to remember the abandoned cart politely and directly, and certainly not desperately.
Why Compelling Abandoned Cart Email Subject Lines Work
As reported by SaleCycle, almost half of all abandoned cart emails are opened and over a third of them lead to purchases and order completion.
Constant Contact’s Shopify app has made sending personalized, personalized cart abandonment emails easier than ever for online retailers. Now all that’s left is to make sure your subject lines get the customer’s attention to their abandoned carts.
When you create the subject lines for your abandoned cart emails, you have a major advantage. You know full well that your customers have shown interest and are at least thinking about making a purchase.
All you have to do now is give the potential customer a little reminder that allows them to complete the purchase.
So here it becomes extremely important to use personalization in the subject lines of emails for better open rates.
Create the subject lines of your abandoned cart
Are you looking for awesome subject line ideas that will make online shoppers come back to their abandoned cart and complete the order?
Subject lines can follow you and push you to buy things, or, they can politely make an offer you can’t resist. So what kind of abandoned cart subject line really works?
There are three elements that form the basis of a strong subject line for an abandoned cart:
Clear
Direct
Irresistible
With these three things in mind, you can make the subject of your follow-up emails an offer, a reminder, a question, or even a statement about how “abandoned” you feel.
When it comes to retail email marketing, personalization, relevance, and a clear call to action are critically needed. It becomes even more important when planning, designing, and executing your abandoned cart email strategy.
Here are a few examples of interesting and impactful, but all very compelling, abandoned cart email subject lines to get you started:
You left items in your cart
Sometimes the subject line of your reminder email is that blunt. If you don’t want to be funny or interesting, just take the straightforward approach. A direct email reminder of an action not taken is not too pushy and very clear. It can have different variations like:
You still have items in your basket
Psst… your basket is full
You have saved items in your shopping cart
Reminder: There are items in your cart
Did you forget something?
A subject line question arouses curiosity and makes the reader want to reach for the answers. A question also conveys the perception that you are asking rather than prompting them to take action. This approach of asking questions when your cart abandonment subject lines can be asked in different ways, such as:
Are you still thinking about it?
Still not sure you want to buy it?
Can we help you make a decision?
Do you remember the items you added to your cart?
Did you forget these items in your shopping cart?
You are missing your basket. Enjoy 20% off
In most cases, your customers can really like your brand’s products, but price can be one of the main reasons holding them back. Today when it’s so easy to find alternatives, an extra deal, or a discount, is a great way to keep people who have abandoned carts coming back. You can give them a discount or even add some perks like free shipping at the end of the order. This approach might read something like these abandoned cart subject lines.
