How do you stand out from the crowd and get your products noticed among all the other noise?
Try the video.
The average click-through rate (CTR) for display ads is 0.05 %. Compare that to the CTR of 1.84% of the video . In 2016, video traffic represented 73% of internet traffic .
Invest in video marketing
Video is becoming an increasingly effective Argentina Email Address way to engage your subscribers and gain new subscribers. You can also use video to provide your customers with valuable information.
Deliver new value with video
If you have a complicated workflow on your website, or if users need to take a specific action to activate a feature, you should add a video to your content policy. Whether a video is for marketing purposes or serving as a roadmap for using your product, it can increase conversions on landing pages by up to 80% .
When Dropbox first launched, the company saw a 10% increase in conversions after adding a video to the landing page explaining how to use the product. Videos can also add value by explaining complex theories, concepts, and ideas in an easy-to-digest format. After all, a one-minute video equals 1.8 million words written, according to Forrester Research .
Visually / audibly explain difficult concepts
Bring a sense of fun to a serious topic
Give seriousness to a stupid subject
Increase CTRs and engagement rates
Videos can help reach new audiences
While producing videos can take a significant investment of time, resources, and money, it can help you reach new audiences and set yourself apart from your competition. According to a HubSpot report, 54% of people prefer video, making it one of the fastest (and continuously growing) sources of marketing content.
Five billion videos are watched on YouTube every day , and viewing sessions on mobile devices can last up to 40 minutes. Videos can be used as a lead generation tool, helping to capitalize on web and mobile traffic. Of video consumers, 80% remember a video they saw in the past 30 days. Additionally, video can dramatically increase your product’s conversion rate.
In terms of search rankings, videos can help reach new audiences on some of the bigger platforms. The search results Google favor content video, be it an informative video on your blog, an educational video to your website or even an advertisement. The benefits of using video to reach new audiences include
Make your business an authority in your field
Set your business apart from the competition
Attract a larger audience with your content
Increase visitor-to-customer conversion rates
Videos increase conversion rates
We talked about the potential of videos to increase conversion rates. Since video is a great way to tell your story to a wide range of people, it can also help get your message across to viewers who are more likely to become customers.
While advertisers and marketers should be careful not to create video just for fun, pairing great video with great content can take the play to the next level. Videos can increase consumer confidence at the time of purchase, with consumers citing videos as a deciding factor when discussing which products they should be spending their money on.
Best practices for video content strategy
You have to be careful not to create something that no one will watch. You need to determine the ROI of a video before you even start production. What do you hope to get from people viewing your content?
When developing your video, be sure to consider the target audience. You should have an idea of your who, where, why, and when – and your audience’s engagement rates with your current content. Here are a few things you should consider when developing your video content strategy:
Who will watch these videos? What are my target demographics?
Where will my audience find these videos and what platforms should we be focusing on?
Why are these consumers watching my video? Is there some kind of call to action or information that will get them to act?
When are people watching my video?
If you haven’t already, you should figure out who your current customer base is and who you want to target. Your videos should be relevant to your audience and contain content that your audience really wants to watch.
Knowing that their audience is full of DIY enthusiasts is essential for an auto parts dealer. That is why they will create how-to videos on repairing and replacing auto parts. Beauty brand followers will be interested in how-to videos on choosing the right foundation color, contouring, or selecting the right makeup for the season.
The bottom line is: Know who your customers are and help them get the most out of your product based on their interests.
Where are your audience looking for information about your product? If your target audience is full of DIY enthusiasts, like the auto parts company, YouTube could be a great place to start.