Of people out there telling others that content marketing is a thing of the past because they didn’t get any new customers after posting their first and only guest blog post? The real problem: expecting marketing to come with a red button click to tweet It’s hard to figure out what your optimal social media strategy should look like. That’s why we created a step-by-step process that you can easily follow and that will give you results in a matter of days. We show you exactly what you need to know, without unnecessary fluff. Follow our step-by-step action plan and learn how to get the details right with our book “The Social Traffic Code!” traffic code Hey, before you read on, we have several FREE detailed guides on similar topics that you can download.
For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG The real problem: expecting marketing to come with a red button Now let’s get to the real problem, and I admit I’m part of it. People like me sell that we know how marketing works (and we do!). We write about marketing. We publish our general knowledge. We publish posts like How I Tripled My Subscriber Rate in 10 Days . Or: How I used Google Adsense to sell 1000 copies of my email course in 30 days . (Warning: I made these titles up for this post. But google them, I’m sure you’ll find posts that have exactly these titles, or at least close to these titles.
These Posts Don’t Lie
At least not the ones I wrote. But they are omitting certain facts, namely the experience we got from doing what we’re doing for years. We were only able to figure out how to play Google Adwords for our specific case because we had years of experience. We did not sell those thousand Qatar whatsapp number list copies in 30 days; we sold them in a couple of years, which was part of the preparation period. We write these posts for two reasons: The first reason is to draw attention to ourselves. That is our job and that is what we do. The second reason is to make marketing look like it can simply be activated with the push of a button. The message we sell is: Hire us and suddenly your marketing will send your sales skyrocketing.
Honestly, the truth is that while the post may not exactly be a lie, the marketing message is a lie. Marketing means frustration (1)When we talk about tripling subscriber rates in 10 days, we’re talking about tripling the subscriber rate of a site we’ve been working on for years. It took us three years to resolve an issue that was limiting our subscriber rates to a third of what would have been possible. And after we figured out what the problem was, it took us ten days to fix it. That is the reality of marketing. Regardless of what we like to tell you, marketing never comes with a red button. 90% of the time marketing means: Work… Frustration… Small improvements.
Working On The Little Details
Improving little things to improve our results a little. Good results require a lot of sweat and tears. Working on the marketing details: to do or not to do… In Yoda’s words… Back to the introductory paragraph: the key to marketing success is working on the details. And that means you have to do one thing well before you can move on to the next. You need to work on the details. Here is another example: I’ve had clients expect me to work on a social media strategy for multiple social networks at once. The reasoning is simple: if they don’t get good enough on one network, they can always scale it up by doing more on more networks, right? Incorrect.
When you work in social media marketing, you need to determine what the audience you want to reach wants to receive, and then find ways to give it to them. As long as you have no idea how to do it, you can work on so many networks without getting the results you need or want. So you need to focus on one network and craft your value proposition instead. Don’t move quickly from one network to another until you find something that somehow magically works. The importance of content in social media marketing Published: 2015-03-17 We are often asked: How did you grow your Twitter followers to such impressive numbers? Why aren’t my accounts growing as much as I’d like?