The hashtag #jesuischarlie for a story about hashtags and his power on social media. (I have to admit that calling this post a news steal doesn’t do it justice, it was still his true opinion.)In marketing, the right moment is more than crucial. Sometimes a marketing route cannot bring marketing […]
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But also to do these great things at the right time. Here’s why. #marketing strategy #digital marketing That includes high-traffic blogs like Jeff Bullas’ blog. Luckily he hadn’t sent the mail elsewhere in the meantime. This experience made me think about the importance of time in marketing and that time […]
Beginner’s Guide: START A BLOG Online Marketing does not allow you to rest in peace for past achievements. When you don’t try new things all the time, you become irrelevant at some point. And to try new things you have to get out of your comfort zone. Like I did […]
Likes, and traffic. 10. IFTTT IFTTT stands for “If This, Then That,” and that’s probably the best description of what it does that you’ll ever read anywhere. Once you sign up, you can automate almost everything you normally do online: do you need to publish your blog posts on all […]
Tweets from a person, or a hashtag. Why does this increase your traffic? Because you can join more conversations, connect with more interesting people, and find more great information. Do you want to learn the perfect social media traffic strategy to use these tools? A proven process to grow a […]
Of people out there telling others that content marketing is a thing of the past because they didn’t get any new customers after posting their first and only guest blog post? The real problem: expecting marketing to come with a red button click to tweet It’s hard to figure out […]
Bullshit, and I am the first to unsubscribe from these. But there are people I’m happy to follow, even if they send me an incredible two emails a day, simply because these emails are so helpful and often contain very useful information. Part of any marketer’s or blogger’s job is […]
With what’s happening in our space. click to tweet How can I stay on top of everything that’s happening in my content stream? It is basically impossible to visit all blogs and outlets regularly. It would burn me up all day and never get any work done. I have to […]
But because the owner made it very difficult for me. If you don’t have great content to build on for your social media marketing, your social media marketing is likely to fail. Here’s why. #socialmediamarketing #contentmarketing #socialmediatips Usually when I’m involved in some way with something — whether it’s client […]
Why aren’t people talking about my product on social media? Am I getting nothing for all my marketing efforts? Why aren’t people talking about my product on social media? And most of the time the answer is: it’s the Content, or the lack of it. And most of the time […]
In his original form. So they think they’ll try something similar, but then it doesn’t work, at least not right away. An example of the importance of marketing details An example of this is Google Adwords. Adwords allows you to post your online ads directly on Google search results pages, […]
A small mistake, a setting you don’t know about, or a process that doesn’t fit your situation. These are all possible reasons why you feel like social media just isn’t working for you. But it can be different. When you do everything right, at every step of the process. That’s […]
In social media marketing. If you try and fail, your failure is your own fault, and here’s why. #socialmediamarketing #socialmediatips #socialmediastrategy And you just need someone to show you where that red button is and how to push it. But as always: It’s not that easy. I’ve been thinking about […]
Of our journey. We have learned a lot from this adventure of starting a blog in 2014. click to tweet Do you want to increase your blog traffic like we did? Show you the process that helped us grow this blog’s traffic to 50k monthly visitors in just over half […]
And setting up a blog on Tumblr. Blogging about social media and online marketing in 2014 isn’t exactly tackling a small, accessible niche. There is probably no other space where more content (and good content) is constantly being published on the internet. We were fully aware that this move was […]
Ideas for your target audience. And as a side effect of reading them, you’ll have a better idea of how to produce good, entertaining content. But that’s not about my product at all. Many first-time marketers are focusing on including their great products in their content. They desperately want to […]
Before you can count the shares of your content. While it makes sense to start with other (less significant) metrics on your path to success, these numbers can only indicate that you might be on the right track. After a while, when these numbers like “traffic” grow, Mark Schaefer is […]
Your marketing metrics need to mature as well. While increasing your traffic can be a good start to your marketing efforts, there are many steps to take until your numbers really answer the question of whether you’re on the road to success. You can’t even answer this question for each […]
Marketing Metrics – Traffic may not be the best metric, but it is one of the first Published: 2015-03-31 I recently read a guest post by Mark Schaefer on the Convince and Convert blog. Mark wrote about the problem of traffic not being a very significant KPI in marketing. Often […]
How will people benefit from your product? Why haven’t people found the solution you provide now? What are your biggest obstacles in building your business? How do you tackle them? What are the three most recent funny (or awkward) situations you experienced while creating your product? Latest business-related incident made […]
We realized that some of them are missing the essential element for their social media marketing success: they must be willing to create content and tell stories, all the time. Good stories can greatly improve your content and online marketing success. Here’s why storytelling can help you improve your content […]
Nobody knows that you exist. You have no audience to speak of. So even the best value in your accounts will go completely unnoticed. No, I don’t think good content automatically rises to the top. I have seen too many social media accounts and blogs talking to themselves for a […]
Published: 2015-04-04 Talking to clients, I sometimes get the impression that they just want big numbers, which in their eyes represents the huge success of social media marketing. But they definitely don’t want the sweat, effort, and often multiple frustrations that come for free on their path to social media […]
You need Everyone can write. If you can’t pay for your marketing, but have at least one writer on your team, your case is half won. You don’t have to pay for expensive videos, photos, or graphics if you have someone who can write. You can produce an endless stream […]
Still, with online marketing, everyone gets a chance to use brains, social media, and content to market a product without a huge budget. But without content, your online marketing will be a tough nut to crack. I’ve talked to startup CEOs trying to convince them that their chances of “something […]
If it made sense. Jeff Jarvis did exactly that, and got a lot of positive recognition for it. Today’s social media influencers got to where they are because they were testing the rules to the absolute limit. Did you know that at least two of Forbes’ top social media influencers […]
How your audience reacts. Only then should you think about how to automate and possibly scale your activity. The danger with marketing automation is that once you have a tool for your social media, it’s always harder to track the outcome. What might even work on a smaller scale can […]
