In it I tried to give the attendees reasons why companies should allocate a budget for Internet Advertising . At the end, one of them approached me and told me to give him one reason to use the web as a means to attract customers to his business. It is very difficult to give a single reason when there is much to brag about but I answered the following. “Your client is changing the way they receive information, the companies. That know how to adapt to change are the ones that are successful. In sales and customer satisfaction. In San Luis Potosí alone we are more than 700 thousand Internet users. I bet we are looking for you on Google” Like I said before.
there’s a lot to brag about. A few email list of school principals ago, the IAB Mexico* released the results of Internet Advertising Investment in Mexico. According to the results, during this last year $8,355 million pesos were invested in digital advertising. With search engines such as Google and the Display. Network being the most used media. Investment in Online Marketing grows approximately between 31% and 39%, while that of other media such as television, radio and print is growing and decreasing. If you’re wondering why, let’s put it in numbers; just over 59 million Mexicans use the internet, which represents 52% penetration. Television took decades to achieve these figures. The Internet did it in 4 years in Mexico.
Companies Are Realizing That Power and Audiences.
For example, Mexicans have an average of 1.5 televisions in their home, while between mobile devices and computers with Internet access, we add 2.4 on average per person with access to this service. On average, we watch 1.9 hours of television daily while we spend more than 4 hours connected to the web. In a nutshell, the Internet is the fastest growing advertising medium in Mexico. It has also changed the way we receive and consume information, the way we learn and study, and the way we apply our knowledge to solve any problem in our lives. everyday. Now it is a basic service such as water, electricity, etc.
Digitization in Mexico is here to stay and represents an attractive business opportunity for any type of company. Paradigms have been broken and advertising for large audiences is no longer exclusive to the big brands. If you own a business, it is essential that when allocating a budget for advertising, you allocate a part to invest in digital media. Have you noticed that your competition is better positioned in Google? Has their advertising reached your Facebook? Is their website better designed and optimized for smartphones? Well, it is not a coincidence, they are already adapting to the changes that digitization demands. Although it is the responsibility of web service providers to protect our bank accounts, email accounts and others from cyber attacks that may be against them,
Are Leaning Towards the Digital Sector.
what we as users can do to keep our privacy safe consists of simple habits that many times no one follows: Publish personal data: We usually upload to social networks all our lives and there is nothing wrong with this, however it is preferable to keep data such as: telephone number, address and email, only visible to those people who are actually trustworthy. Add unknown contacts: The days when you added friends and emails by the bunch are already in the past.
Yes, it is very common that we do not change our passwords or put words as passwords that would be very easy for someone to discover, that is why we recommend using broader passwords with numeric characters, as well as both uppercase and lowercase letters and of course, a character This special password will add more difficulty for hackers, if you want to know how strong your current password is you can also test it on this site . These are some precautions that we must take into account, if we do not want to see our privacy invaded. As users of services and consumers,
