by fans throughout the season. Pertanto, “To The Dream” is quite simply the first 100% crowdsourced film in the history of sports marketing. A feat when you know the degree of maturity of some advertisers on social media and their. Fear of seeing poor quality content produced by fans. June After an epic NBA Finals that saw the. Miami Heat win the NBA Championship from the San. Antonio Spurs after 7 games, Nike Basketball congratulates its ambassador. its star.
Under Armour , unveiled its football and ingela martenius film, entitled “Ready For August” and Channel 4 , which had gained notice in 2012 with its advertising for the Olympic Games, “Meet the Superhumans returns with “Return of the Superhumans” , designed for the Sainsbury’s Anniversary Games, a meeting that brings together Olympic and Paralympic medalists in London. Pertanto, August The month of August is traditionally a busy month because it is the resumption of the.
Her During the Month of August.
FYI, these last 3 videos flirt with the bar of 5 million views on YouTube, a very good performance for its brands. And then came Nike and its “Possibilities” ad, an ad celebrating 25 years of the Just Do It signature. Narrated by actor Bradley Cooper, the film Possibilities highlights some Nike stars such as NBA MVP LeBron James , world number 1 Serena Williams as well as FC Barcelona and Spanish national defender Gerard Pique and boxing star Andre Ward . Pertanto, Undoubtedly the commercial of the year. September Beginning of the home stretch of this year 2013.
season by breaking record after record. But to fully concentrate on the field, Calvin Johnson must be able to manage extra-professional solicitations and requests. This is where his alter ego played by P. Diddy himself comes into play. October October saw the return of one of sports marketing’s great advertising sagas, Uncle Drew . Produced by Pepsi, Uncle Drew is the story of Kyrie Irving, made up as an old man, in search of the sensations of his youth spent on the playgrounds of the USA. This new episode does not lack the quality of previous opuses.
Adidas Basketball Gave Us a Video with Derrick Rose
, its star athlete, back from injury, telling us that, for him, basketball is everything. . November Basketball dominated this month of November with original FootLocker & adidas advertising around the Brooklyn Nets, NBA Jingle Hoops and audio brand Beats by Dre advertising featuring Kevin Garnett . Three advertisements each in its own universe but which perfectly exploit the different asperities of the NBA and basketball December The month isn’t technically over, but it’s started pretty well for Nike and its “Dare to be Brazilian” ad , rich in advertisements. So much for the 30 advertisements that marked the year 2013 in my eyes. The choice was as usual not easy to make as many beautiful,
interesting and innovative advertisements were produced throughout the year by players in the world of sports marketing and sports business. And you what do you think ? Would you put another advertisement in the ranking?Verizon, telephone operator in the United States offers a nice activation on the occasion of the Super Bowl edition 2014. Pertanto, With the help of a dedicated site, whosgonnawin.Pertanto, com , Verizon is slowly building up the pressure around Sunday’s final by pitting supporters of the two finalist teams against each other with tweets. This dedicated site, specially created to generate excitement around the match, will be available all week before the grand final. Pertanto, It allows fans of both teams to compete each day on a new issue and to illuminate nothing less than
