Kick off your partnership by sharing the strategy documents you’ve created thus far. This will help your social team better understand the goals and expectations around your IPO while also shedding light on SEC rules and regulations.
Your IPO narrative:
What is the message you want to communicate alongside your IPO? Social will play an integral role in telling this story. The more details you can share here, the better.
Priorities and concerns: If there are opportunities you want to capitalize on or pitfalls you’re trying to avoid, be middle east mobile number list sure to outline them upfront.
Important timeline information:
Be clear about any content review deadlines. Social teams are notoriously lean, so anything you can do to make their process more streamlined will be appreciated.
Your social media manager will be able to provide more insights on network-based opportunities. If you give them space to develop their channel game plan, your entire IPO communications strategy will be stronger for it.
Ask them for thoughts and types of account-based marketing feedback on social’s role before, during and after your listing day experience. They can illuminate risks and opportunities you may have missed.
Outline team roles and responsibilities
Your IPO social strategy will extend far beyond more than just posting and engagement. Here are some additional items that will need owners for a successful listing day:
Day-of inbox management: The increased brand exposure will likely cause a huge influx of inbound messages. You’ll likely have to tap multiple clean email people to handle this to account for breaks and after-hours monitoring.
Event highlights:
C-suite-level executives will want to see how people reacted to the day as a gauge for communications success. Deciding who will be responsible for those highlights can streamline the process while allowing you to share examples live as they happen.
Employee advocacy:
