Create a document that outlines what types of messages your team should engage with and how. Include some legal-approved canned responses so your teams can keep their social media response times quick on listing day.
1 week to listing day
It’s the final countdown. Time to prepare for the exposure that comes with becoming a public company.
Set up your social listening tool
Set up a brand health listening topic to monitor IPO day conversation trends.
A screenshot of Sprout Social’s Listening tool displaying sentiment data.
Setting this up in advance will telegram number list ensure it doesn’t get missed in the listing day madness. Check it throughout your IPO to monitor real-time reactions and sentiment data.
Get all your assets in one place
Once you receive all the necessary legal approvals, create a folder to organize your final assets. This will speed up your publishing process on IPO day while mitigating the risk of any unauthorized posting.
A screenshot of Sprout’s Asset Library tool, displaying an IPO Content folder.
This folder should house flexible workflow automation everything you plan on sharing on IPO day—copy, image files and any other creative assets you have on deck. If you’re using Sprout Social, the Asset Library will help you sort and label each file for easy access. If not, a Google Drive file with the proper permissions in place can work, too.
Confirm your inbox management strategy
If you manage your social inboxes natively, you’ll want to divide and conquer on IPO day. Create an hourly schedule that details who is managing which inbox and when. Those individuals will also be responsible for flagging any day-of social clean email opportunities or risks.
A screenshot of Sprout Social’s automated tagging feature.
If you’re using an inbox management tool, set up a rule to automate day-of message categorization. During Sprout’s IPO in 2019, we set up an Inbox Rule that tagged any message with our cashtag as stock-related so we could easily filter them in or out as needed.
Listing day
On the big day, your main priority will be getting your company to that first trade with no hiccups. More eyes will be on your company than usual, so make the most of it with these tips:
